About ASSEMBLY Magazine

Manufacturing companies in the automotive industry build cars and trucks. Manufacturing companies in the appliance industry build washing machines and refrigerators. Companies in other manufacturing industries make other products such as airplanes, television sets, desk lamps, kitchen faucets, combines, electrical switches, combination locks, machine tools and file cabinets.

Every one of these products has one specific characteristic in common with every other product. That common characteristic is that the product itself consists of piece parts that must be joined together to manufacture the finished product; that is, it must be assembled. This is true of all manufactured products regardless of great differences in their cost, complexity, annual production volume, sophistication, function, or any other attribute.

Product assembly is arguably the one indispensable function that must occur in every manufacturing industry. Without the ability to assemble their products, manufacturing companies could not manufacture, and would not exist as we know them. Although it is sometimes referred to as such, the assembly of products is not itself an industry; it is a function.

Assembly can be called "the integrated act of joining two piece parts together." This "integrated act" can be accomplished using a wide variety of mechanical, chemical and thermal assembly methods. All of the various methods of joining piece parts into finished products, taken as a group, is what we refer to as the function of assembly.

ASSEMBLY magazine covers this well-defined functional niche that exists across the entire manufacturing market. ASSEMBLY serves the information needs of people who are responsible for this product assembly function that exists in every manufacturing company. Our objective is to help them make assembly-related decisions and develop solutions to assembly problems. We do this by reporting on the technology, products, applications and industry news relevant to product assembly throughout the manufacturing SICs.

ASSEMBLY serves more than 60,000 qualified subscribers in more than 37,000 locations, covering 98 percent of the U.S. product assembly marketplace. ASSEMBLY is read and used by manufacturing engineers, design engineers, and manufacturing & design managers who are responsible for profitable product assembly. These assembly professionals have the most interest...the most concern...and the most responsibility for the successful--and profitable--application of assembly technology in manufacturing plants.

Click here to see the ASSEMBLY 2007 Editorial Calendar (PDF)