Assembly Blog


How Do We Overcome Language Barriers in a Global Marketplace?

December 5, 2013

We in the USA always talk about how everyone speaks English. This may be true of top managers around the world, but in general, plant engineers are most comfortable with their own language.

When you speak to others in their own language, you gain respect, but at the first difficulty, people tend to revert to their native tongue. Some words, however, defy translation. In China, for instance, the term “fuel injector” has no precise equivalent, and loose translation can lead to confusion between people of different nationalities.

Sometimes in leak testing, it seems like a translator would be helpful even when we all speak the same language! For instance, no matter where I go, it seems there is much confusion about mass flow and pressure decay.

With all the language considerations in today’s global marketplace, the best thing we can do to help our customers is to equip controls with different language options. Interactive controls like touch screens help even more.

I predict technology will trend toward devices that utilize the native language of operators and engineers through traditional and other sensory inputs such as touch screens. This is a top consideration at InterTech. How will your business overcome language barriers?


Jacques Hoffmann is president of InterTech Development Co., which designs and builds equipment for leak testing, functional testing and test-centric assembly. He can be reached at 847-679-3377.

 

Editor’s note: “Hoffmann on Testing” is part of a series of guest spots by industry experts that will appear regularly on ASSEMBLY’s blog page. Check back frequently to read more commentaries from Jacques, as well as contributions on automated assembly systems, machine vision, robotics and ergonomics.

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Behind the Scenes at Ford's Michigan Assembly Plant

People are the heart and soul of the 2012 Assembly Plant of the Year. This slideshow shows some of the men and women who build three different types of electrified vehicles alongside traditional gas-powered cars on the auto industry’s most flexible assembly line—Ford’s Michigan Assembly Plant in Wayne, MI. Photos courtesy Ford Motor Co.

Podcasts

Anyone even thinking about advanced power tools needs to pick the brain of Eric Dees. He’s the Global Lean Business Process Leader for Ingersoll Rand Power Tools and Category Manager for their Assembly Tools Business.

More Podcasts

Assembly Magazine

october 2014 assembly

2014 October

The 2014 October Assembly includes our Assembly Plant of the Year winner plus much more. Check it out today!
Table Of Contents Subscribe

Assembly Plant Age

How Old Is Your Assembly Plant?
View Results Poll Archive

THE ASSEMBLY MAGAZINE STORE

welding.gif
Welding: Principles & Practices

This text introduces students to a solid background in the basic principles and practices of welding.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

STAY CONNECTED

facebook_40px twitter_40px  youtube_40pxlinkedin_40pxgoogle plus  

Assembly Showrooms

ASSEMBLY Showrooms