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Brand Awareness
OUR PUBLICATION
WHY ASSEMBLY?
ASSEMBLY magazine serves the professionals who design, equip and run assembly lines. Our subscribers make cars, computers, jets, toys, toasters, syringes, switches and other products. If you put two or more parts together, you read ASSEMBLY! We offer a myraid of digital marketing tools—at a range of price points—to help you reach buyers in such industries as automotive, aerospace, appliance, medical and electronics. We also produce The ASSEMBLY Show, the only trade show focused exclusively on assembly technology and services.
ASSEMBLY helps you reach your target audience of 54,0011 Qualified Subscribers – 97.3% by direct request1
Buyer Specify Capabilities1
PUBLICATION AD SIZES
ASSEMBLY MARKET EXCLUSIVES
FACTORY OF THE FUTURE (August)
This supplement will focus on innovation and technology and will help assemblers navigate the brace new world of data analytics, artificial intelligence, augmented reality and other cutting-edge technologies.
Wire Processing (January, April, June, October)
Wire Processing is a special section of ASSEMBLY devoted to the technology for assembling and testing wire harnesses for everything from cars to computers, airplanes to appliances. This supplement will be distributed quarterly to 7,000 ASSEMBLY subscribers1 who have purchasing influence for wire processing equipment.
HOW TO GUIDE (April])
Establish your reputation as an industry expert! Share your expertise on “how-to” manage a specific area of product assembly more cost-effectively and profitably! Pick a topic of your choice. The How-to Guide will be distributed with the April issue of ASSEMBLY
SPECIAL ISSUE: AUTONOMOUS & ELECTRIC MOBILITY
Autonomous & Electric Mobility is a new Supplement publication of ASSEMBLY devoted to the Autonomous Vehicle and the Electric Vehicle industries and the technology for assembling and manufacturing these technologies in the Automotive and Transportation, Aerospace, Agriculture, and other major sectors!
Available 4x per year; February, May, September, and December.
ASSEMBLY EXTRA VALUES
CORPORATE PROFILE (December)
This special section is devoted to giving you the space to tell the industry who you are, what you do and how you do it. Advertise in the December issue and receive a 1/2 page Corporate Profile.
BONUS CASE HISTORY (February, May, August, November)
When something good happens, wouldn’t you like to be able to share it? Now you can! ASSEMBLY gives you space to present your success story and write it in your own words. Advertise in February, May, August, November and receive a 1/2 page Case History.
PRODUCT PROFILE (June)
Advertise in both the June issue and the Buyers Guide and receive a 1/2 page Product Profile.
BUYERS GUIDE JULY - 50% DISCOUNT
Buy any size ad in the Buyers Guide and receive your July ad at 50% discount!
LEAD ADVANTAGE (April, July, October)
Receive quality leads guaranteed! Key decision makers reveal purchasing plans for assembly-related products and services over the next 6-12 months.
ASSEMBLY ESSENTIALS (March, June, September, December)
Qualify for ASSEMBLY Essentials in a full page or double page spread in our digital issue. Advertise 2 of the 3 months in a quarter, earn a full page; advertise 3 of those months in one quarter earn a 2-page spread.
AD SCORE READERSHIP STUDY (May)
JANUARY: BUY ONE AD, GET ANOTHER JANUARY AD FREE.
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DIGITAL EDITION SPONSORSHIPS
Put your brand front and center with a Digital Edition Sponsorship as our dedicated readers access our intuitive, personalized and modern digital edition. Readers can interact with, scroll through and even listen to the articles each issue. We even offer readers an ever evolving, personalized content stream based on their content choices — all to boost engagement even further. Enhance your visibility further with a Persistent Banner Sponsorship. This positions your fixed, clickable banner ad at the bottom of the digital edition. Finally, our intuitive digital platform tracks ad engagement and click-metrics in order to provide insight into how your content is performing.
Increase your impact with the two packages that allow you to take full advantage of our digital edition capabilities.
FULL SPONSORSHIP
(Limit one sponsor per month.)
PACKAGE INCLUDES:
- Full Page Ad Across from front cover
- Mention with logo in Digital Edition Reminder eBlast
PERSISTENT SPONSORSHIP
(Limit one sponsor per month.)
As readers scroll through the issue, ensure you’re seen with a Persistent Article Banner that runs at the bottom of the screen in both desktop (728 x 90) and mobile (320 x 50) versions.
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WEBSITE ADVERTISING
Online Display Ads are an effective way to create clicks to your website. ASSEMBLY aligns its website with Internet Advertising Bureau’s (IAB) standards in static or animated ads that appear throughout the pages of ASSEMBLY's websites. Our responsive design means editorial content and advertising is presented in a readable and engaging manner for viewers across all devices.
Website Ad Sizes
80,350
Average Website Users1
| AD TYPE | DESKTOP | TABLET | MOBILE |
| Super Leaderboard | 970 x 90 | 728 x 90 | 320 x 50 |
| Leaderboard | 728 x 90 | 728 x 90 | 320 x 50 |
| Pushdown | 970 x 90 (expands to 970 x 415) |
728 x 90 (expands to 728 x 315) |
320 x 50 (expands to 320 x 415) |
| Billboard) | 970 x 250) | 728 x 90) | 320 x 50) |
| Half Page | 300 x 600 | 300 x 600 | 300 x 250 |
| Wide Skyscraper | 160 x 600 | 160 x 600 | 300 x 250 |
| Medium Rectangle | 300 x 250 | 300 x 250 | 300 x 250 |
| HOME PAGE ONLY | DESKTOP | TABLET | MOBILE |
| Rectangle Ad | 180 x 150 | 180 x 150 | 180 x 150 |
| Adhesion Banner | 950 x 90 (expands to 950 x 460) |
728 x 90 (expands to 768 x 768) |
320 x 50 (expands to 320 x 480) |
TOPIC SPONSORSHIPS
A topic sponsorship on assemblymag.com allows you to target visitors engaged with content around a specific topic that relates to your company and product. This sponsorship includes a leaderboard, wide skyscraper, left-side skyscraper and middle medium rectangle ad. Two sponsors are available per topic.
Top 10 Topics:
- Automotive Assembly
- Aerospace Assembly
- Screwdriving and Riveting Assembly
- Appliance Assembly
- Machinery Assembly
- Robotics Assembly
- Wire Processing Assembly
- Lean Manufacturing Assembly
- Automated Assembly
- Welding Assembly
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ONLINE RETARGETING
Enhance your online advertising program with ONLINE RETARGETING. Retargeting tracks industry professionals visiting assemblymag.com and then displays your ads to these professionals again as they travel to other websites. As a result of this increased visibility, your brand will enjoy greater post-impression recall and convert ASSEMBLY’s browsing customers into visitors to your website!
Purchase online display ads on assemblymag.com with a minimum of 10,000 impressions. Contact your sales rep for position availability and CPM pricing. Purchase a minimum of 300,000 Retargeting Impressions for 30 days.
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eNEWSLETTERS
Our eNewsletters deliver useful and timely industry news and information to our digital subscribers who request them. As a trusted resource for professionals, our eNewsletters are a great place to promote your company and its offerings, drive traffic to your site, and build awareness for your brand.
Attention-grabbing ads and exclusive sponsorships are available.
ASSEMBLY eNEWS
OPTIMAL VIEWING ON MOBILE DEVICES
The ASSEMBLY eNewsletter delivers important and useful news four times per month to engineers and managers responsible for productive and profitable assembly operations. It is the ideal place to promote a specific product, prompt subscribers to connect to your website, offer your most recent white paper, and invite prospects to workshops or seminars.
WIRE PROCESSING eNews
February, May, August, November
ASSEMBLY’s Wire Processing eNews is sent to digital subscribers who have purchasing influence for wire processing equipment. As a quarterly eBlast, you’ll have the opportunity to showcase your specialized technology to a targeted market.
INDUSTRY NEWS
Advertise in our industry focused eNewlsetter. Each one will cover news, analysis, products, and more from each of the following sectors in the monthly eNewsletter. Limited sponsorships available.
PRODUCT NEWS
Advertise in our product focused eNewlsetter. Each willcover news, analysis, and more from each of thefollowing sectors in the monthly eNewsletter. Limited sponsorships available.
AVT INSIDER ENEWSLETTER
Targeted exclusively to the ASSEMBLY of Autonomous Vehicle and the Electric Vehicle industries and the technology for assembling and manufacturing these technologies in the Automotive and Transportation, Aerospace, Agriculture, and other major sectors!
Available 6x per year; January, March, May, July, September, November
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SOCIAL MEDIA
Create a smart social media strategy that communicates with prospective and current customers. ASSEMBLY offers a number of opportunities for audience engagement through Facebook, LinkedIn, and Twitter. We have social media experts on staff ready to guide you through the process. They’ll work with your team to optimize your campaign and get you the best results. Post-campaign, we’ll give you the analytics and information you need to prove your ROI.
NEED A BOOST?
Many of our social media products can be boosted or promoted within their platforms. Upgrade your post and increase your visibility!
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CLASSIFIEDS
Classified ads offer a simple way to promote your product and brand when you're on a budget. Classifieds can help with selling equipment, products, and services, announcing business opportunities, hiring expert employees and more.
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SOURCES REFERENCED
*Advanced Targeting and Account-Based Marketing not available for Custom eNews or eBooks
- ASSEMBLY June 2020 Brand Report
- ASSEMBLY webinar stats
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