DETROITHow do global companies manage work between multiple cultures and across time zones? General Motors Corp. is collaborating with Stanford University (Stanford, CA) to identify engineering work processes and technology that will enable the company to promote cooperation between global teams, helping them to respond quickly in the global marketplace.
"To win today, companies have to be able to effectively deploy their global resources, predict and respond quickly to emerging trends, and take full advantage of growth opportunities," says Alan Taub, GM's executive director of global research and development. "Our collaborative lab with Stanford, a recognized leader in work systems' research, will help us to take full advantage of our size and capabilities around the world."