The term "world class" has been a mantra to corporations and consulting firms for years, touted as the nirvana that all good companies should strive to achieve. But what does world class actually mean in today's corporate environment? Should you strive to be world class in every part of your business? How do you know when you have achieved it? Do you get to rest once it has been attained?
The dictionary defines world class as "ranking among the foremost in the world; of an international standard of excellence." Change is happening so rapidly in every industry that the bar for world class is constantly edging upward. So world class can be achieved for only a short period of time before the bar has once again been raised. No company can rest on its laurels.