Have you ever ordered a meal that sounded delicious on the menu, but tasted terrible once it arrived at your table? Have you ever purchased the latest recording from your favorite musician only to find it lacking? No matter what the product or service, what you expect isn’t always what’s delivered.
For the past three years, UL, the product safety testing company, has been conducting a study of how manufacturers and consumers worldwide think and feel about the products they make, sell, purchase and use. Their latest discovered some surprising gaps between the priorities of consumers and manufacturers.