Toy manufacturers are faced with increasingly stringent safety regulations and constantly changing consumer tastes. When the industry gathers next month for the annual toy fair in Nuremberg, Germany, many companies will be unveiling new “edutainment” products.
“The most dramatic shift in the toy industry isn’t a toy,” claims Daniel Berch, director of Pell Research. “Rather, games and children’s apps for smart phones and tablets are drawing increasingly young users, particularly as device costs go down.”