Made in the USA” is a win-win-win proposition for American assemblers. Besides increasing their number, the movement honors assemblers’ hard work and recognizes their importance to the U.S. economy.
Workers at many large manufacturers, most notably the Detroit 3, have supported “Made in the USA” for decades. Big retailers, in contrast, often looked the other way. That all changed in January 2013, when Wal-Mart, the world’s largest publicly traded employer, announced its “Investing in American Jobs” program. By promising to purchase an additional $50 billion in U.S.-made products over the next decade, the company estimates that the initiative will create nearly 1 million new U.S. jobs: 250,000 in manufacturing and 750,000 in the supplier and service sectors.