ZURICH—ABB has integrated the Baldor Electric Co. into its global brand as a part of its Next Level initiative. A member of the ABB group for more than seven years, Baldor Electric is now known as ABB. 

“This represents yet another great step in building a market-focused, lean organization and unifying the ABB brand across the globe,” says Sami Atiya, president of ABB’s robotics and motion division. “[By] aligning all of our activities under the ABB brand, we are delivering on our strategy to unlock value by streamlining and strengthening our portfolio.”