The first thing a visitor notices on arriving at the headquarters of Genesis Automation in St. Charles, IL, is the company’s business hours. Rather than 9 a.m. to 5 p.m., there’s this: “However long it takes.”
No mere slogan, the phrase reflects the realities of designing and building custom automation. Once a “request for quote” has been received, the process of creating an assembly system that meets the customer’s specifications is rarely straightforward. Part designs change. Processes are tweaked. The project scope widens.