Understanding and Using Emerging Aesthetic Design Trends
An aesthetic design trend is composed of elements such as form, shape, proportion, color, materials, finish, texture and typography that create a distinct visual personality.
While there are many different types of trends you can and should reference throughout the new product design and development process including macro, consumer and industry, aesthetic design trends may be some of the harder nuts to crack. These trends can be viewed as completely subjective and the result of “artistic styling” or “personal taste” without the right framework and context of understanding.
An aesthetic design trend is composed of elements such as form, shape, proportion, color, materials, finish, texture and typography that create a distinct visual personality. A vast array of design styles and trends exists in the market simultaneously, for example you can buy Arts & Crafts, Mid Century Modern or Early American style furniture today; Aesthetic design trends, however, inform future trajectories that are most likely to influence how we design and experience products for the coming decades.