U.S. consumers are increasingly concerned about how their buying habits affect the environment. In fact, a recent Nielsen study found that 48 percent of U.S. consumers would change their buying habits to reduce environmental impacts.
Digging deeper, millennials are more likely than baby boomers to change their buying habits (75 percent vs. 34 percent). They’re also willing to pay more for environmentally friendly ingredients (90 percent vs. 61 percent), organic ingredients (86 percent vs. 59 percent), or socially conscious products (80 percent vs. 48 percent).