DETROIT—During this year’s Super Bowl, General Motors ran a teaser ad promoting its upcoming electric-powered Hummer. When it debuts late next year, the GMC-branded vehicle will serve as the “foundation” of GM’s all-electric future.
The automaker recently announced that it will invest more than $2 billion in its Detroit-Hamtramck assembly plant to produce a variety of electric vehicles, including pickup trucks and SUVs. And, as part of a joint venture with LG Chem, GM is investing more than $900 million to build a battery cell manufacturing facility in Lordstown, OH, that will supply its Detroit assembly plant.