All things being equal, most U.S. consumers would prefer to buy products that are made in the USA. So when a company claims a product is made in this country when it’s not, it can get burned.
That’s what happened to Williams-Sonoma Inc. earlier this year. In March, the Federal Trade Commission fined the San Francisco-based retailer $1 million for falsely claiming that its Goldtouch Bakeware, Rejuvenation brand furniture, and certain Pottery Barn products were made in the USA.