One of the main goals of an artist is to help others see things in a different light and use them in a new way. Manufacturers often provide a similar benefit to their equipment suppliers. Consider the case of Herrmann Ultrasonics Inc., which had made ultrasonic welding machines for plastics, nonwovens and packaging since the early 1960s before a customer asked the company to consider making units to weld metal.
“For several years, a South Korean customer of ours persistently asked us to make models that weld metal,” explains Vasko Naumovski, director of business development—metals for Herrmann. “The reason for this request was the company had adapted our standard ultrasonic components for welding metal and found it performed better than all the others the company had tried.”