No one wants to smell bad. Which is why deodorant is big business. The top 10 deodorant brands in the United States totaled more than $1.36 billion in sales in 2019, according to market research firm Statista. The top-selling brand alone accounted for nearly $204 million in sales, or 41.9 million units.
That’s a lot of deodorant—and a lot of plastic push-up containers to assemble.