Clichés have a place in manufacturing, so long as they truly fit the application. For example, the expression “It’s not rocket science” is perfectly appropriate to describe the use of a small manual press for a punching operation in the assembly of a consumer product.
However, the expression is definitely not welcome at Fenton, MO-based Beckwood Corp. when discussing the company’s Triform precision forming equipment used by aerospace customers. “It is rocket science,” says Josh Dixon, director of sales and marketing at Beckwood, which also builds custom hydraulic presses and automation systems.