The automotive industry is evolving toward new types of tire technology to meet the unique challenges of electric and autonomous vehicles. Long-time suppliers such as Bridgestone, Continental, Goodyear, Michelin and Pirelli, which have made rubber products since the dawn of the horseless carriage era, are scrambling to adapt to 21st century demands.
Increased vehicle weight and instant power delivery are just two specific considerations to account for when developing tires for electric vehicles. EVs have increased the need to develop innovative materials for tires that deliver lower rolling resistance compared to an internal combustion engine (ICE) car, while at the same time improving resistance to wear and increasing performance on all surfaces.