GOODWOOD, England—Rolls-Royce Motor Cars Ltd. is one of the oldest automotive brands in the world. It’s also one of the newest automakers to announce that it’s going electric. The all-aluminum Spectre will roll off the assembly line late next year. And, by 2030, Rolls-Royce claims that all of its vehicles will be battery powered.
“Spectre possesses all the qualities that have secured the Rolls-Royce legend,” says Torsten Müller-Ötvös, CEO of Rolls-Royce Motor Cars. “This incredible car, conceived from the very beginning as our first fully-electric model, is silent, powerful and demonstrates how perfectly [we are] suited to electrification. Spectre [will be] the most perfect product that Rolls-Royce has ever produced.”