What: FREE Webinar
Where: Online
When: October 1, 2020 at 2 PM EDT

The Innovator’s Secret Formula for Innovation, Disruption and Market Leadership

In this age of hyper-innovation, new game-changing products are designed, created and launched faster than ever before. And yet, most new products fail because they are not products that people actually want to buy. What if there was a secret formula that could predict how successful a new product will be in each of its target markets? What if there was a new way to look not just at new product development, but at the entire strategy of product innovation? In this webinar, you’ll learn the innovator’s secret formula, which introduces the quantitative product-market fit (QPMF) framework, a new breakthrough method for designing highly profitable, market-leading products that have high product-market fit. This fit is so critical for success that it has been called “the only thing that matters.” You’ll learn what product-market fit is, how to achieve it, how to measure it, or how to use it for strategic advantage.

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