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Adrian Jennings

VP of Technology

Adrian Jennings serves as the Vice President of Technology for Ubisense in the Americas. In this role he consults with enterprise customers to help them understand how to integrate location solutions to support their digital transformation strategies. Jennings also acts as an internal advisor at Ubisense, leveraging deep knowledge of the North American market to support global product strategy. Prior to joining Ubisense Jennings was the CTO of Time Domain, a location technology provider for both civilian and military use. He is a former rocket scientist, and as the designated UK intelligence expert spent three years with the US Department of Defense as a missile consultant. He received a master’s degree in physics from Oxford University.


How IoT Can Lead us to Look for Solutions in All the Wrong Places

The notion of the Internet of Things can make us mistakenly focus on the things themselves, and cause us to look for the wrong solutions. For example, when critical items (WIP, tools, parts) go missing it’s tempting to focus on the items, conclude the need for an item-finding solution and wonder why the RoI is so disappointing. In truth it’s better to adopt processes in which items cannot go missing in the first place. In this presentation Mr. Jennings leverages over a decade of digital factory transformation experience to explain why a focus on “things” leads us to try to find solutions that work around problems, rather than adopt transformation that eliminates the possibility of the problems arising in the first place. Using first-hand examples from various digital transformation projects, Mr. Jennings highlights the difference between a focus on things, and a focus on process transformation. In each example this change in perspective points to a different class of solutions and creates significantly better and more far-reaching return on investment.

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