The ASSEMBLY Show South

Chris Sorensen

Chris Sorensen

Founder & CEO
Lake Forest Venture Management

Chris Sorensen has more than 25 years of experience on the “front lines” of technology innovation. He is an award-winning start-up executive and strategist with a broad range of hands-on operating experience as CEO, COO, co-founder and board member for numerous start-ups in diverse areas, including software, payments, mobile remittances, consumer e-commerce, multimedia and education. He was instrumental in raising more than $30 million in venture capital for high-tech start-up companies in Silicon Valley. He holds a bachelor’s degree in economics and an MBA from the University of Illinois and a master’s degree in artificial intelligence from Northwestern University.

The Innovator’s Secret Formula for Innovation, Disruption and Market Leadership

In this age of hyper-innovation, new game-changing products are designed, created and launched faster than ever before. And yet, most new products fail because they are not products that people actually want to buy. What if there was a secret formula that could predict how successful a new product will be in each of its target markets? What if there was a new way to look not just at new product development, but at the entire strategy of product innovation? In this webinar, you’ll learn the innovator’s secret formula, which introduces the quantitative product-market fit (QPMF) framework, a new breakthrough method for designing highly profitable, market-leading products that have high product-market fit. This fit is so critical for success that it has been called “the only thing that matters.” You’ll learn what product-market fit is, how to achieve it, how to measure it, or how to use it for strategic advantage.


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