The ASSEMBLY Show South


Joe Campbell

Senior Manager, Strategic Marketing & Applications Development
Universal Robots A/S

Joe Campbell is a 40-year veteran of the robotics industry. After executive assignments in sales, marketing, customer service and operations, Joe is now head of marketing and applications development for Universal Robots in the Americas. He regularly speaks to industry groups, associations, conferences and state and local governments on the benefits of robotic automation.

Universal Robots (UR) developed the world’s first commercially viable collaborative robot in 2008 and has led the collaborative robot market to become the fastest-growing segment of the automation industry today. UR cobots are being deployed across all industries and application segments, handling dull, dirty and dangerous tasks. Collaborative automation makes manufacturing processes more productive and efficient while freeing up skilled employees for more valuable work. Unlike traditional automation, UR cobots are reshaping manufacturing every day.

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