ASSEMBLY Show
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ASSEMBLY Show
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Fanuc

Rob Kuphal

Rob Kuphal

Director of Sales - Automotive Corporate Accounts
FANUC America Corporation

Rob Kuphal is Director of Sales for Automotive Corporate Accounts, responsible for the sale of robotic bodyshop, paint finishing, final assembly, battery, and stamping processes for North and South America. In his current role, Kuphal is a key interface with customers at the engineering, management, purchasing and executive director levels at major automotive manufacturers and new EV clients.

He has over 21 years of experience at FANUC, making significant contributions to the rapid growth of automation industry applications for automotive manufacturing operations. Prior to joining FANUC, Kuphal held several sales management roles focused on automotive OEMs and components in North and South America.

Kuphal holds a Bachelor’s Degree in Business Administration from Western Michigan University.


WORKSHOP PRESENTATION
Electric Vehicle Assembly: Challenges & Opportunities

Automakers and suppliers around the world are spending billions of dollars and scrambling to develop electric vehicles that meet stringent cost, performance and safety objectives. Whether it’s a bus, car, motorcycle, scooter, tractor or truck, all electric vehicles require batteries, motors and other components that have to be mass-produced. This workshop will examine the important role that assembly tools and techniques play in this process.

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