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Fanuc

Rob Kuphal

Rob Kuphal

Director of Sales - Automotive Corporate Accounts
FANUC America Corporation

Rob Kuphal is Director of Sales for Automotive Corporate Accounts, responsible for the sale of robotic bodyshop, paint finishing, final assembly, battery, and stamping processes for North and South America. In his current role, Kuphal is a key interface with customers at the engineering, management, purchasing and executive director levels at major automotive manufacturers and new EV clients.

He has over 21 years of experience at FANUC, making significant contributions to the rapid growth of automation industry applications for automotive manufacturing operations. Prior to joining FANUC, Kuphal held several sales management roles focused on automotive OEMs and components in North and South America.

Kuphal holds a Bachelor’s Degree in Business Administration from Western Michigan University.


WORKSHOP PRESENTATION
Electric Vehicle Assembly: Challenges & Opportunities

Transportation companies across the globe have made a commitment to the Electric Vehicle (EV) and conversion from the internal combustion engine (ICE) propulsion to EV propulsion. It is likely the broadest transition of the transportation ecosystem since the inception of the industry. Learn how FANUC is helping OEMs and Tier component providers overcome a variety of challenges and take advantage of new opportunities in EV. We’ll review FANUC’s wide range of robots that are helping EV manufacturers tackle the many different application processes to achieve optimum throughput and quality. We’ll also cover the latest technologies for inspection incorporating FANUC’s integrated machine vision and force sensing products that provide easy-to-use solutions to help customers minimize complexity on the plant floor. Also, learn how FANUC America’s unique engineering support structure backed by over 1,500 engineers and support specialists based in North America help EV manufacturers and their tier suppliers easily transition to these new technologies and processes.

Key take away: The growing infrastructure of the EV market will require massive amounts of automation – are you working with the right automation partner?

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