An epiphany is often defined as the moment when someone more clearly understands a problem or situation, or sees it from a different perspective. In the context of assembly, the term might refer to when an inventor or engineer has the idea for a new or better product or process.
However, the word can also refer to when an individual realizes that a product has potential beyond its current use. Managers at Graco Inc. had this insight concerning its in-house flexible feeder a little more than one year ago.