Product traceability is essential for every automotive supplier, regardless of its specialty. International supplier Continental Automotive Group, for example, requires traceability of all of its products, including parts for brake systems, power trains, chassis, tires and vehicle electronics.
In 2014, the company expects to reach 35 billion euros in sales, a slight increase from 33.3 billion euros in 2013. It currently employs nearly 178,000 people in 49 countries.