To be a global leader in the automotive parts market, a company must be able to meet the needs of customers on all seven continents. Few manufacturers know this better than Continental Corp. Based in Hanover, Germany, the 145-year-old company employs more than 200,000 people at nearly 200 plants, research and development centers, and test tracks in 35 countries.
In recent years, Continental has increased its focus on better serving the Latin America market. One way the company does this is by partnering its Guadalajara México S.A. de C.V. division with the Instituto Tecnológico Superior de Zapopan (ITSZ) in Guadalajara.