Comparative claims can be positive or negative, subjective or objective. But, in every instance, their main purpose is illustrative. A common example is when someone claims that a person or process is “as slow as molasses” (which, by the way, has a viscosity of only 5,000 to 10,000 centipoise [cps]).
The loudspeaker market is booming. In addition to designing to an outstanding product, efficient production is crucial for a speaker manufacturer to stay ahead of its competitors. Adhesives play an important role in this, but the potential they offer for increasing productivity has yet to be fully realized.
In every manufacturing industry, tradition is becoming less important. Companies no longer assume that what worked in the past will be enough to keep and gain customers. Instead, they look to the latest technology to improve manufacturing processes, optimize product quality and expand their customer base.
Once a lagging market segment, automotive electronics has gained significant importance in recent years, as the industry, the culture and consumer expectations have changed. Safety and regulatory requirements for vehicles have increased, manufacturers have new warranty requirements, and what used to be “luxury” features are now expected to come standard with a new car.