Exhibitor Information & Resources

Your exhibit space includes:

• All direct to dock shipment drayage fees included in space fees
• 8’ high red & gray back drape and 3’ red side drape
• Company ID sign for booths 300nsf or less (larger booths can request an ID sign if desired)
• 3 complimentary staff registrations per 100 net square feet (nsf) of paid exhibit space
  (example: 10x10 = 3; 10x20= 6; 20x20 = 12)
• FREE admission to all networking functions
• FREE publicity & marketing opportunities including:
  • Company Profile in On-Site Show Program
    Your 100-word company profile along with your company name, address, phone number, website and booth # will appear in the on-site Show Program.
  • Customer Invitation Program
    A customized registration code will be provided to each exhibitor to distribute to customers offering FREE registration to The ASSEMBLY Show SOUTH. The exhibitor with the highest registration code usage wins $2,500 towards sponsorship in 2025!
  • Access to Email Attendees Pre- OR Post-Show
    Exhibitors will be able to promote their participation in The ASSEMBLY Show SOUTH by requesting access to email attendees up to one time before or after the Show (restrictions apply). 
  • Unlimited Use of The ASSEMBLY Show Logo & Marketing Collateral
    The ASSEMBLY Show SOUTH logo and various online ads are available for unlimited use by exhibitors to help promote participation in the Show. Find yours here.
  • Company Press Releases Posted to Event Website
    Share your news with us! Your company press release will be posted to the industry news feed on the assemblyshowSOUTH.com website.
  • Registered Press List & On-Site Press Kits
    Exhibiting companies will have access to the registered press list upon request and have the opportunity to provide press kits in The ASSEMBLY Show SOUTH press office on-site.

***Exhibit spaces do NOT come carpeted or furnished and do not include power. All exhibitors are responsible for ordering their own furnishings, equipment, utilities, and labor which are detailed in the Online Exhibitor Service Manual.***

DISCOUNTED RATE DEADLINE = APRIL 1, 2024

Access Exhibitor Service Manual Online

Please note: You will need to be logged in to your Freeman Online account to access some portions of the site. If your company has not ordered through Freeman before you will need to create an account.

The ASSEMBLY Show SOUTH follows the International Association of Exhibitions and Events (IAEE) Guidelines for exhibition displays. If you have specific questions regarding your booth space please contact:

Katie Abbott, Senior Event Manager
abbottk@bnpmedia.com | 847-815-3946

MOVE-IN DEADLINE = APRIL 30, 2024 @ 5:00 PM
MOVE-OUT DEADLINE = MAY 3, 2024 @ 3:00 PM

Move-In / Setup Hours
View Target Move In Schedule
      ***Direct to dock shipments will be accepted per the following schedule

• Saturday, April 27, 2024 - 1:00 pm – 5:00 pm  Please see freight target plan above
• Sunday, April 28, 2024 - 8:00 am – 5:00 pm
• Monday, April 29, 2024 - 8:00 am – 5:00 pm
• Tuesday, April 30, 2024 - 8:00 am – 5:00 pm
  • All exhibits must be fully installed by 5:00 pm on Tuesday, April 30, 2024 - no exceptions.

Exhibit Hall Hours

• Wednesday, May 1, 2024 - 10:00 am – 5:30 pm
  • Networking Reception held in Exhibit Hall from 4:00 - 5:30 pm.
• Thursday, May 2, 2024 - 9:00 am – 3:00 pm
  • Continental Breakfast Mingle held in Exhibit Hall from 9:00 - 10:00 am.
  • No materials may be packed up, loaded or removed from the Exhibit Hall until 3:00 pm on Thursday, May 2, 2024.

Move-Out / Dismantle Hours

• Thursday, May 2, 2024 - 3:00 pm – 8:00 pm
• The return of all empty crates and cartons may take up to 4 hours. Please plan accordingly and do not book early flights as move-out takes time.
• Friday, May 3, 2024 - 8:00 am – 3:00 pm
• All exhibit materials must be packed up and labeled or removed from exhibit hall by 3:00 pm on Friday, May 3, 2024.

REGISTRATION DEADLINE = APRIL 26, 2024

Each exhibitor receives three (3) complimentary registrations per 100 net square feet (nsf) of paid exhibit space. Exhibitors will be provided a customized complimentary registration code via email to redeem their complimentary staff registrations. If additional registrations are needed above and beyond your complimentary passes, they may be purchased at a discounted rate.

Register Here

If you need your complimentary code resent or if you have any questions or need assistance contact Marissa Higgins.

Marissa Higgins
Registration Manager
844-644-7449
ASMSOUTH@executivevents.com

Customer Registrations

Each exhibitor also receives a customized registration code to extend a FREE registration to customers for The ASSEMBLY Show SOUTH through April 26, 2024. The exhibitor with the most attendees that register using their code will win $2,500 in sponsorship dollars towards The ASSEMBLY Show SOUTH in 2025. If you need your customer code please contact Katie Abbott at abbottk@bnpmedia.com.

ADVANCE WAREHOUSE SHIPPING = MARCH 28-APRIL 22, 2024
DIRECT SHIPPING = APRIL 27-30, 2024

Detailed shipping instructions are included in the 2024 ASSEMBLY Show SOUTH FreemanOnline Exhibitor Service Manual. Don't forget - your exhibit space fees include ALL onsite drayage costs - but only if you ship direct to show site (not in advance to the warehouse). This should be a significant cost savings to your company!

For shipping questions or to confirm delivery of your warehouse shipment, please call Freeman Transportation® at 800-995-3579 or email exhibit.transportation@freeman.com.

• DIRECT SHIPMENTS TO THE MUSIC CITY CENTER
  Materials unloaded at the Music City Center to the below address are being provided by The ASSEMBLY Show South. There will be no additional charges for this service, which also includes the re-loading of exhibit materials at the conclusion of the event as well the removal, storage and return of all empty crates and containers. Materials must arrive during move-in times.
• Exhibiting Company Name / Booth # _________
  The Assembly Show SOUTH
  Music City Center
  C/O Freeman
  700 Korean Veterans Blvd
  Nashville, TN 37203
• ADVANCE WAREHOUSE SHIPMENTS
  Freeman will accept crated, boxed or skidded materials beginning March 28, 2024, at the below address. Material arriving after April 22, 2024 will be received at the warehouse with an additional after deadline charge. Please note that the Freeman Warehouse does not accept uncrated freight (loose, pad-wrapped material and/or unskidded machinery), COD shipments, hazardous materials, freight requiring refrigerated or frozen storage, a single piece of freight weighing more than 5,000 pounds or a single piece of freight beyond the dimensions of 108" H x 93" W. Warehouse materials are accepted at the warehouse Monday through Friday between the hours of 8:00 AM - 4:00 PM. Certified weight tickets must accompany all shipments. If required, provide your carrier with this phone number: (888) 508-5054.
• Exhibiting Company Name / Booth # _________
  The Assembly Show SOUTH
  C/O Freeman
  825 Visco Dr
  Nashville, TN 37210
  

DEADLINE = March 1, 2024

As an exhibitor you receive a company listing in The ASSEMBLY Show SOUTH on-site Show Program and mobile app. A standard directory listing includes company name, address, phone number, website, booth # and 100 word company profile.

All exhibitors will receive an email with a link to add/update your profile on The ASSEMBLY Show SOUTH interactive floor plan.  The profile that is uploaded to the floor plan will be used to create each exhibiting company's directory listing in the Show Program and Mobile App. If you have any questions or need assistance uploading your company profile please contact:

Ceci Guzzarde
Event Specialist
847-405-4018
guzzardec@bnpmedia.com

Make your company stand out in the Show Program and Mobile App by upgrading to a Premium Listing.

DISCOUNT DEADLINE = MARCH 29, 2024

How are you capturing and following up with all of the leads collected at your booth?

Maximize your ROI by using ATS Lead Retrieval services.

Badges at events act as a form of identification and most importantly, electronic business cards. In an effort to streamline session attendance tracking & exhibitor lead capture show managers incorporate QR barcodes fully encoded with attendee contact info as well as important demographic data allowing the exhibitors to easily qualify and follow up.

Why use event provided Lead Retrieval services?

• Easy to scan & capture attendee contact + key demographic information.
• Digital qualifiers & note taking
• Lead data available in real-time & post event (saved in Cloud for up to 36 months)
• Onsite technical support included
• Easily manage your exhibit booth team’s leads
• Customization and seamless integrations into your existing CRM system available.

ORDER LEAD RETRIEVAL ONLINE

You can download the PDF version of the order form HERE

For questions please contact ATS directly at 985-240-5507 or email orders@american-tradeshow.com.

PRE-SHOW EMAIL REQUEST DEADLINE = APRIL 10, 2024
POST-SHOW EMAIL REQUEST DEADLINE = JULY 11, 2024

As an exhibitor, you have the opportunity to send one email directly to event attendees that opted-in to receive third-party communications. Each exhibitor has the choice of sending one Pre-show OR Post-show email to event attendees. 

Pre-show emails can be scheduled to deploy from March 1 - April 30, 2024.  Post-show emails can be scheduled to deploy from May 3 - July 31, 2024.  All deployment dates are made available on a first-come, first-served basis, so book in advance to secure your preferred deployment date.

Please select the link below for more details and to get started.

EMAIL REQUEST FORM

Avoid list rental scams.
  Attendees have, in the past, been solicited by telemarketers stating they have a event registration lists. These companies are NOT affiliated with us and their offer is a scam. The ASSEMBLY Show does not sell attendee registrant lists.

DEADLINE = MARCH 13, 2024

It is a standard requirement for all exhibitors to carry general liability coverage from an insurance company in good standing with minimum policy limits of $1,000,000 per occurrence and $2,000,000 aggregate. BNP Media (550 W Merrill St., Suite 200, Birmingham, MI 48009, 248-362-3700) and Music City Center (201 Rep. John Lewis Way South, Nashville, TN 37203, 615-401-1400) shall be named as additional insured. This insurance must be in force during the lease dates of the event, April 27-May 3, 2024.

Proof of Insurance is Mandatory
Having insurance will protect your company, employees, and volunteers, should a claim arise against you for something that occurred at your booth. If you already have compliant coverage, please forward your proof of insurance to guzzardec@bnpmedia.com and be sure to include the exhibiting company name and 'The 2024 ASSEMBLY Show South' in your message.

If you do not have coverage, it can easily be secured through Rainprotection. Rainprotection Insurance program is valuable for:

• Exhibitors who do not have an existing insurance policy
• International Exhibitors whose liability insurance will not cover them at a show in the USA
• Companies who do not have the time to deal with all of the certificate arrangements, and need coverage immediately
• Exhibitors who find it easier or advantageous to use this program, rather than their corporate insurance; Similar to when you rent a car and do not want to use your own auto insurance
• Should there be a claim, it will not tarnish your policy and rates, and, unlike most corporate policies, there is no deductible

There are no applications to fill out. Simply purchase your insurance, which is already pre-filled with all of the proper show information, directly online using a credit card. Your Insurance Certificate is instantly emailed to you and a copy is sent to show management.

ORDER YOUR EXHIBITOR INSURANCE ONLINE TODAY!

CUSTOMER INVITATION DEADLINE = APRIL 26, 2024

CUSTOM INVITATIONS

Each exhibitor will be emailed a customized discount code to extend a FREE registration to customers for The ASSEMBLY Show SOUTH if they register before April 26, 2024. The exhibitor with the most attendees that register using their custom code will win $2,500 in sponsorship dollars towards The ASSEMBLY Show SOUTH in 2025. If you would like to create a custom invitation simply click on the invitation thumbnail to the right and insert your company name, booth number and customized VIP code.
VIEW SAMPLE INVITE

An email html file has also been created that you can customize for your company.
VIEW SAMPLE EMAIL

If you need help customizing your invitation or you need a different file format please contact Kara Pfau at Pfauk@bnpmedia.com. If you need your custom code resent to you please contact ASMSOUTH@executivevents.com.

MEDIA DOWNLOAD

Select the Media Download link below to gain access to various online ads as well as The ASSEMBLY Show SOUTH logo for use in emails, websites and newsletters, etc. to promote exhibitor participation in the show.

MEDIA DOWNLOAD

One of the top five reasons exhibitors participate in a trade show is to gain exposure through media coverage. BNP Media has teamed up with Riemer Communications to provide exhibitors a cost effective way to communicate messages about their new products and services to editors, reporters and bloggers that have been invited as well as those that have registered for the event. News stories that come out of a trade show can make a company's entire year. For a new company or product, it can put them on the road to success.

The ASSEMBLY Show SOUTH will generate a lot of excitement and media interest, and there are many free ways to get your name out in the media.

• Share your Company's Story
  Many of the industry trade publications are already working on pre-show issues and they are looking for information from the exhibitors to help them write the most complete and comprehensive coverage about The ASSEMBLY Show SOUTH. We encourage you to send press materials to all of the trade editors.
• Virtual Press Office
  Interested in posting your press releases on The ASSEMBLY Show SOUTH Industry News feed? ASSEMBLY exhibitors can post up to three press releases at no cost on The ASSEMBLY Show SOUTH website. Complete the online submission form to submit your press release today.
• Drop Off Press Kits in the Onsite Press Office
  The ASSEMBLY Show SOUTH press office will be located in the Music City Center in Nashville, TN during show hours. Exhibitors are encouraged to display their information kits in the press room for easy access by the media. Access is restricted to accredited members of the working press. Up to 25 kits may be placed in the press room and all kits should be dropped off to the press room onsite.

Press Contact:

Amy Riemer
Media Relations Manager
P: 978-475-4441
C: 978-502-4895
amy@theassemblyshow.com

Increase your exposure at The ASSEMBLY Show SOUTH by becoming a sponsor or take advantage of the many marketing opportunities that will give your company significant presence to a targeted audience of assembly professionals.

DEADLINE FOR DISCOUNTED RATES = APRIL 4, 2024

The ASSEMBLY Show SOUTH has secured a block of discounted hotel rooms available at several hotels conveniently located around the Music City Center to make your trip to Nashville, TN affordable. Discounted rates are available through April 4, 2024 or when the room block sells out, whichever comes first. For best rates at the most popular hotels we encourage you to book your rooms as early as possible.

BOOK YOUR HOTEL TODAY

Beware of unauthorized hotel solicitations and avoid companies falsely posing as a partner of the Show. For your protection, only book via the online booking links provided on our travel page.

The purpose of The ASSEMBLY Show SOUTH exhibitor bulletins is to keep each exhibitor up-to-date on information regarding their booth space and participation in the show. Please select the link(s) below to view a copy of each published bulletin for the The 2024 ASSEMBLY Show SOUTH.

• Exhibitor Bulletin - Volume 1