Approximately 2 percent of adults aged 45 to 54 have disabling hearing loss. That rate increases to 8.5 percent for adults aged 55 to 64, 25 percent for those aged 65 to 74, and 50 percent for those who are 75 and older.
One way for a manufacturer to enter a new market is through acquisition. However, one downside of the strategy is that the manufacturing assets you acquire do not always mesh perfectly with how you like to do things.
Engineers at a major manufacturer of portable electronic devices had a problem. They needed to rivet a small, thin electrical contact to the device’s charger subassembly, but how could they head the tiny rivets—0.02 to 0.03 inch in diameter—without crushing the assembly?