Assembly Magazine logo
search
Ask ASSEMBLY AI
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Assembly Magazine logo
  • TRENDS
    • Ask ASSEMBLY AI
    • Trends
    • News
    • New Products
  • INDUSTRIES
    • Aerospace
    • Appliance
    • DFMA Assembly
    • Medical Devices
    • Green Manufacturing
    • Lean Manufacturing
    • Machinery Assembly
    • Electronics Assembly
    • Automotive
  • TECHNOLOGIES
    • Adhesives & Dispensing
    • Assembly Presses
    • Automated Assembly Systems
    • Manufacturing Management
    • Manufacturing Software
    • Motion Control
    • Screwdriving & Riveting
    • Robotics
    • Test & Inspection
    • Plastics & Metal Welding
    • Wire Processing
    • Workstations
  • AUTONOMOUS & ELECTRIC MOBILITY
    • AEM Magazine Archives
    • Autonomy
    • Electrification
    • Mobility Services
    • Assembly & Testing
    • AV/EM News
  • MEDIA
    • Ask ASSEMBLY AI
    • Podcasts
    • Assembly News Now
    • Assembly TV
    • Webinars
    • eBooks
  • EVENTS
    • Calendar
    • The ASSEMBLY Show
  • MORE
    • Exclusives >
      • Plant of the Year
      • Capital Spending
    • Buyers Guide >
      • Supplier Insights
    • Classifieds
    • Featured Products
    • Newsletters
    • Store
    • White Papers
    • Columns
    • Sponsor Insights
  • INFOCENTER
    • Assembly & Test Solutions
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Advertise
    • Contact Us
    • Sign Up
Columns

Uncommon Sense: Sound Reasons

December 1, 2001
Reasons that sound good aren’t always good, sound reasons.

Over the years I’ve heard many of the best engineers in the world rail against the way their managements just wouldn’t listen to reason. It’s such a universal sentiment that the whole universe of Dilbert characters has sprung up from it.

How many Arial have we all thought, “Management doesn’t think about anything except the dollars.” Every day we have to build some of the hardest stuff on earth and management’s mission seems to be making it even more difficult. Working at the tail end of the horse makes it pretty easy to spot waste, so why don’t they trust us when we tell them what we have to do to be successful?

Obviously, management has a responsibility and an obligation to know how its factory makes its living. It may not be important that they know all the details about the processes; that’s what we’re here for. But, it is important that they know the basics about what it takes to get certain things done.

I’ve built my whole career on becoming the kind of enlightened senior manager that we all wish for. I started in the trenches, doing what I was later going to manage as vice president of operations and technology. Unfortunately, it’s rare that anyone with technical ability has also developed enough leadership skills to be considered for top positions in a manufacturing company. Even when technical people have the right credentials, they are almost always rejected for management positions because they are stereotypically seen as poor business leaders.

If you want to be heard when you have an important message, consider how it needs to be marketed. Have you taken management’s concerns into account? Do you have a grasp of the “big picture” that’s typically hidden from you? Can you successfully sell your position to all levels of the organization and get willing support? Have you developed enough credibility, sound judgment and vision from their perspective to be making the call on the issue?

I think you get the drift. I’m not saying sacrifice your principles, but they’re worthless if they get rejected out of hand because you haven’t done your homework.

Efficiency is great, but effectiveness is what really matters.

I never used to understand why companies I worked for would spend so much time and money for a consultant to tell them what I’d been saying all along. I now understand that in large part it’s how we consultants package the message. Additionally, there’s a powerful psychology at work that lets an independent voice be heard over the babble of the in-house dialog.

Looking for quick answers on assembly and manufacturing topics? Try Ask ASM, our new smart AI search tool. Ask ASM →

The trick is to make yourself into a voice that gets heard. You need to develop the vision of where everyone should collectively want to go. Then you should consistently say that message, in a variety of ways, so everyone can grasp it. Finally, you’ll need to lead by example and reinforce others who are complying with the vision. Getting the job done goes a long way toward building credibility.

Remember, reasons that sound good aren’t always good, sound reasons. Always look at explanations—especially your own—from more than one perspective to see if they truly have merit. Choose your ground wisely and only fight the battles that further the mission. Don’t let someone force you into reacting. Keep your head. Lose the cynical Dilbert attitude and be generous and forgiving, but never sacrifice your integrity. Provide the calm in the midst of the storm, so people can rally around you.

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • Made in the U.S.A.

    Consumer Products Manufacturing: Made in the USA

    Supply chain lessons learned during the coronavirus...
    Automated Assembly Systems
    By: Austin Weber
  • Best Practices for Press-Fit Assembly

    Best Practices for Press-Fit Assembly

    In manufacturing, ironclad formulas for success are hard...
    Assembly Presses
    By: Jim Camillo
  • aem0523leader-tesla1.jpg

    Tesla Rethinks the Assembly Line

    Engineers at Tesla Inc. have developed a new process that...
    Electrification
    By: Austin Weber
Manage My Account
  • eMagazine Subscription
  • Assembly Newsletters
  • Online Registration
  • Subscription Customer Service
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the ASSEMBLY audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of ASSEMBLY or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • ultrasonic welding
    Sponsored bySonobond Ultrasonics

    Engineering Efficiency in High-Performance Assembly: How Ultrasonic Welding Enhances Throughput, Reliability and Quality

  • UV curing system
    Sponsored byDymax

    Why UV Intensity Alone Doesn’t Define Curing Performance

  • wooden pallets
    Sponsored byLEAN Manufacturing Products

    Eliminating Waste on the Shop Floor: Applying Lean Principles to Improve Manufacturing Efficiency

Popular Stories

ASSEMBLY News Now, episode-30: Volvo Redesigns EV Manufacturing

Volvo Redesigns EV Manufacturing

Boeing CEO Kelly Ortberg announces 1 billion investment

Boeing Plans $1 Billion Wichita Investment, Workforce Training Center

GE Appliances Worker on Line

GE Appliances Expands Factory AI With 800 Gemini Enterprise Agents

Watch the latest episode of ANN now!

Events

July 24, 2025

From Shop Floor to CFO: How Manufacturers Are Closing the Loop Between Operations and Finance

On Demand Learn how manufacturers are bridging the gap between the shop floor and ERP systems to gain real-time visibility, streamline operations, and kick-start digital transformation—without waiting years.

Sponsored by:

PicoStratusGreen
July 30, 2025

Buffer Analysis and Design Fundamentals for Manufacturing Excellence

On Demand In this presentation, Dr. Herman Tang shares practical insights from his industry experience and research on buffer management in manufacturing operations.

View All Submit An Event

Poll

Difficult Assembly Processes

Which assembly process gives you the most difficulty?
View Results Poll Archive

Products

Manufacturing Cost Policy Deployment (MCPD) Profitability Scenarios: Systematic and Systemic Improvement of Manufacturing Costs

Manufacturing Cost Policy Deployment (MCPD) Profitability Scenarios: Systematic and Systemic Improvement of Manufacturing Costs

See More Products
Register for webinar - Modernizing Automotive Assembly: Why Upgrading Legacy MES is a Business Imperative

Related Articles

  • Uncommon Sense: Technology—Help or Headache?

    See More
  • Uncommon Sense: Where Is The Common Sense?

    See More
  • Uncommon Sense: Beware the Poison Apple

    See More

Related Products

See More Products
  • Sustainable Manufacturing

  • The Basics of Self-Balancing Processes: True Lean Continuous Flow

  • continuous.jpg

    Continuous and Embedded Learning for Organizations

See More Products
×

Never miss the latest news and trends driving the manufacturing industry

Stay in the know on the latest assembly trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Manufacturing Division
    • Store
    • Want More?
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing