Assembly Magazine logo
search
Ask ASSEMBLY AI
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Assembly Magazine logo
  • TRENDS
    • Ask ASSEMBLY AI
    • Trends
    • News
    • New Products
  • INDUSTRIES
    • Aerospace
    • Appliance
    • DFMA Assembly
    • Medical Devices
    • Green Manufacturing
    • Lean Manufacturing
    • Machinery Assembly
    • Electronics Assembly
    • Automotive
  • TECHNOLOGIES
    • Adhesives & Dispensing
    • Assembly Presses
    • Automated Assembly Systems
    • Manufacturing Management
    • Manufacturing Software
    • Motion Control
    • Screwdriving & Riveting
    • Robotics
    • Test & Inspection
    • Plastics & Metal Welding
    • Wire Processing
    • Workstations
  • AUTONOMOUS & ELECTRIC MOBILITY
    • AEM Magazine Archives
    • Autonomy
    • Electrification
    • Mobility Services
    • Assembly & Testing
    • AV/EM News
  • MEDIA
    • Ask ASSEMBLY AI
    • Podcasts
    • Assembly News Now
    • Assembly TV
    • Webinars
    • eBooks
  • EVENTS
    • Calendar
    • The ASSEMBLY Show
  • MORE
    • Exclusives >
      • Plant of the Year
      • Capital Spending
    • Buyers Guide >
      • Supplier Insights
    • Classifieds
    • Featured Products
    • Newsletters
    • Store
    • White Papers
    • Columns
    • Sponsor Insights
  • INFOCENTER
    • Assembly & Test Solutions
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Advertise
    • Contact Us
    • Sign Up
Appliance AssemblyLean Manufacturing AssemblyAutomated Assembly Systems

Producing in Synch With Sales

Manufacturers have two opposite ways of equipping factories to respond quickly to customer demand.

By Richard J. Schonberger, Ph.D.
August 5, 2014

There are two opposite ways to equip factories to respond quickly to downstream customer orders: One way is for sequential production, and the other is for concurrent production. Both draw heavily from best practices in lean manufacturing.

Sequential production relies on quick setup and changeover to process a large number of products or orders with a small number production units. Such a factory has just a few machines, cells, or production lines to produce many—for example, 200, 300 or 400—currently selling product types (SKUs) or open orders.

For quick downstream response, the factory equipment must be fast and designed for a wide range of quick changeovers. This keeps lot sizes small. Such “super” equipment is expensive to design, acquire, install (in terms of floor space), modify and maintain. Those high costs press for high equipment utilization, often leading to running many shifts and hours per week. The downside of that is un-lean increases in inventories and lead times, and sometimes, inadequate time for maintenance.

Still, inventories are relatively small and lead times relatively short, as are time horizons for planning and scheduling. While this production mode is labeled sequential, for the way it schedules a lineup of SKUs or orders, it is at the same time intermittent, for the time interval between each run of a given item.

Concurrent production represents the polar opposite way of equipping a factory: many simpler, smaller, slow-running, low-cost machines, cells or production lines. These production units rely not at all, or not much, on rapid setups. Rather, each is dedicated to just one product type (no setups), or each might be semi-dedicated to produce a narrow family of product types (changeover consists of, say, simple dimensional changes).

Production may be in single-piece lots, and given the low costs of each equipment unit, there is no concern about equipment utilization. Rather, in the make-to-stock mode, production runs are in the mode of produce to a given number, then stop and ship. For example, a manufacturer might make and ship today just what was sold downstream yesterday and no more. (This is known as continuous replenishment fed by daily downstream sales data.)

In the make-to-order mode,  equipment is often idle—idleness is good!—but at the ready. When a customer order arrives, it gets produced immediately, because the idle cell is permanently tooled up for the purpose.

Looking for quick answers on assembly and manufacturing topics? Try Ask ASM, our new smart AI search tool. Ask ASM →

In either case, lead times and inventories can be as low as one day. Concurrent production is well known in lean lore, the hallmark of which is workcells. Even so, it is underused, and its advantages are not well understood. Think of it as simultaneous or synchronous production.

Quick changeover is the chief competitive advantage of sequential production. Quick setups are what enable production of small batch sizes. Moreover, they are the antidote for excessive run speeds. Such speeds are undesirable and un-lean, because they greatly exceed downstream usage, cause inventory excesses, and lengthen lead times. But, they are necessary to overcome the problem of too few units of productive equipment.

Competitive advantage is the opposite for concurrent production. There are little or no changeovers, because many dedicated production units turn out many (or all) orders simultaneously at market use rates. In a sense, quick changeover is also a competitive advantage for concurrent production, because its changeovers are ultra-quick. Indeed, the quickest possible setup is zero.

Of course, there is more to lean that just equipping for it. Both ways of equipping must rely on many other lean elements, including heavy doses of lean training—in cellular manufacturing, kanban, total productive maintenance, 5S, supplier partnerships and quality assurance. Both strategies also rely on a multiskilled workforce who move to where the work moves and who have first responsibility for lean operations and their improvement.

In practice, of course, these strategies are rarely followed in their purest or idealized forms. Hybrid and mixed ways of equipping factories are the norms.

In-Practice Realities

Realistically, the automotive industry—where lean originated—cannot equip itself for concurrent production, at least not in final assembly plants. However, Saab briefly implemented a lesser version of concurrent production at its factory in Sodertalje, Sweden, in 1972—but only for engine assembly: “The assembly-line principle was abandoned at Sodertalje in favor of teams of three…assembling complete engines. This system was flexible, with each member capable of doing all assembly jobs, and teams deciding to split the work as they saw fit. With one member absent, assembly could still continue.” (Source: http://uniquecarsandparts.com/heritage_saab.htm)

That was cellular-concurrent lean production, though a simple form of it, since all the cells assembled the same engine model. Cellular-concurrent production elicits a more complete range of benefits when variety is involved. For example, Ariens Co. makes lawn mowers, snow blowers and other outdoor power equipment at an assembly plant in Brillion, WI. The facility is equipped with 35 cells, which produce every product in the company’s lineup daily.

Why not this in car assembly? Because cars are massive in size and complexity, and so must be their production facilities. The automotive industry is stuck with outsized factories that can scarcely fit in two body lines and two assembly lines, never mind 10 of them. Thus, these factories are equipped for sequential production, turning out large (un-lean) quantities much out of phase with final sales, such that two months’ of unsold cars occupy dealers’ lots. Although the industry has been unable to get out of its sequential production mode, it is forever seeking ways to move in that direction.

Aside from automotive, much of industry is sequentially equipped for some products and concurrently equipped for others. Configurations may be tied to lean’s way of categorizing product types as runners, repeaters and strangers. Runners are products with high and continuous enough demand to have their own dedicated or semi-dedicated production cells or lines. Repeaters are products with high, but intermittent, demand. They may be suited for a combination of concurrent and sequential production. Strangers are low-volume items that may or may not repeat, as in job shops. Such high variety requires quick setup to deliver quick customer response. Having too many unique products in the order mix precludes concurrent production.

Concurrent production is dynamic, in that units of capacity can be added or taken away, lengthened or shortened as product design and demand patterns change. Configuration changes can be commonplace. For example, Medrad Inc. produces low-volume, high-mix medical devices at an assembly plant in Pittsburgh. When production outgrows a cell, it splits, amoeba-like, into two cells.

Dynamism, however, sometimes goes the wrong way: Sequential-intermittent factories often got that way through consolidation: Multiple lines or cells are sometimes “upgraded” into a grandiose single line that can do everything. Engineers revel in the challenges involved. Operations is proud to show it off, and finance sees merit in fewer capacity units. The voice of the customer, and of marketing—which should champion the concurrency ideal—is silent.

For many manufacturers with lean aspirations, the true pathway entails de-consolidation: breaking up monuments to complexity and sequential batching, and reconfiguring toward simplicity and concurrent production. Though problematic for car-sized products, this strategy is well-suited for smaller items, such as consumer goods.

Lean manufacturing is a powerful competitive force. Its operational aspects get plentiful attention, but don’t neglect the aspect of equipping for it. Let the equipping and re-equipping begin—in earnest.   

ASSEMBLY ONLINE

For more information on lean manufacturing, visit www.assemblymag.com to read these articles:

  • DFMA—A Potent Lean Methodology.
  • Lean Manufacturing: Lean and Mean in New Jersey.
  • Lean Manufacturing Transformed Whirlpool. 
KEYWORDS: assembly cells flexible assembly sequential production

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Richard J. Schonberger, Ph.D., is President of Schonberger & Associates, Bellevue, WA.

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • Made in the U.S.A.

    Consumer Products Manufacturing: Made in the USA

    Supply chain lessons learned during the coronavirus...
    Automated Assembly Systems
    By: Austin Weber
  • Best Practices for Press-Fit Assembly

    Best Practices for Press-Fit Assembly

    In manufacturing, ironclad formulas for success are hard...
    Assembly Presses
    By: Jim Camillo
  • aem0523leader-tesla1.jpg

    Tesla Rethinks the Assembly Line

    Engineers at Tesla Inc. have developed a new process that...
    Industries
    By: Austin Weber
Manage My Account
  • eMagazine Subscription
  • Assembly Newsletters
  • Online Registration
  • Subscription Customer Service
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the ASSEMBLY audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of ASSEMBLY or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • ultrasonic welding
    Sponsored bySonobond Ultrasonics

    Engineering Efficiency in High-Performance Assembly: How Ultrasonic Welding Enhances Throughput, Reliability and Quality

  • UV curing system
    Sponsored byDymax

    Why UV Intensity Alone Doesn’t Define Curing Performance

  • wooden pallets
    Sponsored byLEAN Manufacturing Products

    Eliminating Waste on the Shop Floor: Applying Lean Principles to Improve Manufacturing Efficiency

Popular Stories

ASSEMBLY News Now, episode-30: Volvo Redesigns EV Manufacturing

Volvo Redesigns EV Manufacturing

Boeing CEO Kelly Ortberg announces 1 billion investment

Boeing Plans $1 Billion Wichita Investment, Workforce Training Center

GE Appliances Worker on Line

GE Appliances Expands Factory AI With 800 Gemini Enterprise Agents

Watch the latest episode of ANN now!

Events

July 24, 2025

From Shop Floor to CFO: How Manufacturers Are Closing the Loop Between Operations and Finance

On Demand Learn how manufacturers are bridging the gap between the shop floor and ERP systems to gain real-time visibility, streamline operations, and kick-start digital transformation—without waiting years.

Sponsored by:

PicoStratusGreen
July 30, 2025

Buffer Analysis and Design Fundamentals for Manufacturing Excellence

On Demand In this presentation, Dr. Herman Tang shares practical insights from his industry experience and research on buffer management in manufacturing operations.

View All Submit An Event

Poll

Difficult Assembly Processes

Which assembly process gives you the most difficulty?
View Results Poll Archive

Products

Manufacturing Cost Policy Deployment (MCPD) Profitability Scenarios: Systematic and Systemic Improvement of Manufacturing Costs

Manufacturing Cost Policy Deployment (MCPD) Profitability Scenarios: Systematic and Systemic Improvement of Manufacturing Costs

See More Products
Register for webinar - Modernizing Automotive Assembly: Why Upgrading Legacy MES is a Business Imperative

Related Articles

  • Volvo May Begin Producing Cars in U.S.

    See More
  • Fiat Chrysler to Stop Producing Sedans in Favor of Trucks, SUVs

    See More
  • U.S. Machine Tool Sales Rise in May

    See More

Related Products

See More Products
  • assembly may 2020

    ASSEMBLY May 2020 Issue

  • november 2019 assembly

    ASSEMBLY November 2019 Issue

See More Products

Related Directories

  • CapEx Sales

×

Never miss the latest news and trends driving the manufacturing industry

Stay in the know on the latest assembly trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Manufacturing Division
    • Store
    • Want More?
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing