Adult coloring books are a popular fad today (since 2014, there’s been a 1,000 percent increase in sales). It’s touted as an easy, fun way to relieve stress and energize creativity. Books are available with a variety of themes, including animals, butterflies, flowers, mandalas, paisley geometric patterns and other types of soothing symbols.
Some manufacturers are also getting in on the action. However, they’re using coloring books as a way to reach out to young kids and promote careers in manufacturing.