The current paradigm of car manufacturing, which provides a variety of models, colors and options, is called mass customization. However, mass customization is now transforming into mass individualization. In mass individualization, products are uniquely catered to consumers’ desires. For example, some car buyers may want to replace ordinary car seats with luxury brands, such as Louis Vuitton, to differentiate themselves.
The advent of autonomous electric vehicles (AEVs) could accelerate this trend. An AEV does not require a driver to operate the vehicle. As a result, it creates space and time for the driver and passengers to do activities other than driving. The car can be an office for those who are busy with work or a rest area for those who need a break. If the vehicle becomes an extension of the home or office, it is no longer an option, but a necessity, to customize its interior just like an office or a house.