MARANELLO, Italy—Ferrari and Philip Morris International (PMI) recently celebrated the 50th anniversary of their strategic partnership, which has primarily focused on sponsorship of the automaker’s famous Formula 1 racing team. Now, the two companies are turning their attention to sustainability.
Ferrari E-Lab, in collaboration with PMI, will explore new energy-related technologies that could support the decarbonization journey of their respective production facilities, which are located 30 kilometers apart in Italy’s Emilia Romagna Region.