To say that industry and environmentalists don't always get along would be putting it mildly. Environmentalists are all about keeping the world in its natural state. Manufacturers are in the business of making money. It seems the two groups share little common ground.
Nevertheless, there has always been a kind of tacit industrial environmentalism in the sense that throwing away a whole lot of useful stuff, or using an inordinate amount of fuel or electricity is not good for business.