Lean manufacturing expert and Penn State University professor Gerald I. Susman, Ph.D., will lead a discussion on "Managing the Change Process in Lean Manufacturing" as part of ASSEMBLY magazine's second lean manufacturing webinar, set for Wednesday, Nov. 8, at 12 p.m. EST.

Dr. Susman is the Robert and Judith Klein Professor of Management at Pennsylvania State University, as well as associate dean for research and director at the university's Center for the Management of Technological and Organizational Change. He has a B.A. and M.A. in psychology, and a Ph.D. in business administration, all from UCLA. He has written extensively and consulted with many companies undergoing organizational and technological change. His books include Integrating Design and Manufacturing for Competitive Advantage and Autonomy at Work: A Sociotechnical Analysis of Participative Management.

Lean manufacturing is more than just an alternative strategy for organizing and running an assembly line. In many ways, it's a different way of thinking. Join us for this free, hour-long seminar as we take a closer look at successfully implementing lean manufacturing; managing culture change in an organization; and providing strong management leadership for employees.

REGISTER NOW for this opportunity to learn from and ask crucial questions of a leading professor in lean manufacturing. If you're busy that day, sign up anyway. You can play back the scheduled broadcast any time you like.

Missed our first lean manufacturing webinar? No problem! ASSEMBLY magazine's first webinar, titled "Integrating Lean Manufacturing and the Theory of Constraints," is now available on-line. To access this session, which included some 250 participants, visit http://leanmanufacturingwebinar.assemblymag.com.