BEIJING-Consumers may soon be able to order products directly from Chinese factories, according to the chief scientist of an ambitious Chinese Internet project dubbed the Beijing Cyber Recreation District.

Many supply-chain experts are saying the project is impossibly grandiose in its goal of providing direct links between thousands of Chinese manufacturers and millions of individual customers around the world.

Nonetheless, the Chinese government is hoping that some day every "Made in China" label could include a Web site where customers would be able order more of a particular on-line, allowing them to go direct to Chinese factories instead of having to go through retailers. MORE