MasterCraft Purchases FL Plant to Establish Dedicated Manufacturing Facility
MERRITT ISLAND, FL— MasterCraft Boat Company, a subsidiary of MasterCraft Boat Holdings, Inc., announced that it has purchased a boat manufacturing plant here that will be dedicated to manufacturing the new Aviara brand.
Aviara, a premium designer, manufacturer and marketer of luxury day boats ranging from 32 to 40-feet in length is a de novo brand which began production in July of 2019 in MasterCraft’s Vonore, Tennessee manufacturing facility. The new Merritt Island facility will provide more than 140,000 square feet of dedicated manufacturing space. Situated on 38 acres of land, including water access, the new facility provides ample room to grow the Aviara brand, and will allow the opportunity for additional vertical integration.