Robots are everywhere on TV these days-from commercials
promoting laundry detergent, to shows about how cars and other modern marvels
are built. The question is: How much influence do robots have over what we
watch on TV?
Recently, I called my cable company to expand my TV channel
package. I was inquiring about a Robot Network I’d read about somewhere on the
Internet. The conversation went as follows…
21C: “Hello this is the 21C cable company, how may I help
you?”
Me: “I’d like to find out more information about the Robot Network
and what it costs to add it to my current package.”
21C: “As a standard HD customer, you are automatically connected
to the Robot Network.”
Me: “Oh that’s great, what channel do I turn to watch it?”
21C: “It’s not one channel, per se. It encompasses many
channels at many different times.”
Me: “I don’t understand-isn’t it like the NFL or MLB network
or HBO, with a designated number?”
21C: “No, the Robot Network oversees all the various
broadcasts involving robots that appear on every channel at any time.”
Me: “Can you explain that further for me? I’m still not
fully understanding.”
21C: “Sure, here’s a rundown of what’s being broadcast in
your area in the next 2 hours, just to give you a sample.”
[At this point I grabbed a pencil and paper].
21C: “At 6:22 on channel 3324 there’s a commercial where the
robot helps select the correct laundry detergent. At 6:31, on channel 3454
there’s a commercial where the robot does the grocery shopping followed by the mini-robot
that does the vacuuming.
At 6:49 there’s…”
Me: “Hold on,” I interrupted her. “Are you saying the Robot Network
is just a bunch of recent commercials that show how robots help do chores? I
love those commercials, but I know robots can do much more than just basic
chores.”
21C: “Oh no, there’s also the TechnoHero channel, which
showcases us, er, robots assembling things, such as autos. You’ll find a
program tonight at 7:50 on channel 3489. Then there’s all the edited science
fiction films and TV series on channel 3902 that only show robots in action-no
people.”
Me: “Sounds great. Is there anyway to just get a list of the
programs showcasing robots that perform assembly? I’m an editor for a trade
magazine that focuses on assembly and that would be of most benefit to me.”
21C: “The network must encompass all commercials and
programs.”
Me: “But I don’t need to know about when commercials run. I
see them all the time as I watch various TV programs.”
21C: “The network must encompass all commercials and
programs,” she again said in reply, somewhat quicker.
Again I repeated my desire to not know about robot commercials.
Her reply came back quicker still, like a song that starts
playing at 45 rpm and accelerates to 78 rpm. Over and over she said, “The
network must encompass all commercials and programs.”
Her words became illegible, and I wasn’t able to interrupt
her to say, “Thanks anyway for your time.”
After I hung up the phone, I took another look at my cable
bill.
The customer service number listed there somehow didn’t
match the number shown on my “last call made” listing.
Who did I just talk to, I wondered? Perhaps an administrator
of the Robot Network? Maybe even a relative of one of the robots I wrote about
in a recent article?
Don’t be ridiculous, I thought. Of course that was a person
you spoke with. There is no Robot Network, and no way it could encompass
everything.
Just to be safe, I reread my article to make sure I’d
written nothing negative about robots.
After all, winter in Chicagoland without TV can be very
long.
[Graphic courtesy of bargainbabe.com and
farm3.static.flickr-com.]
The Robot Network: Fact or Fiction?
By Jim Camillo
January 20, 2011
Jim was a senior editor of ASSEMBLY and has more than 30 years of editorial experience. Before joining ASSEMBLY, Camillo was the editor of PM Engineer, Association for Facilities Engineering Journal and Milling Journal. Jim has an English degree from DePaul University.