Assembly Magazine logo
search
Ask ASSEMBLY AI
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Assembly Magazine logo
  • TRENDS
    • Ask ASSEMBLY AI
    • Trends
    • News
    • New Products
  • INDUSTRIES
    • Aerospace
    • Appliance
    • DFMA Assembly
    • Medical Devices
    • Green Manufacturing
    • Lean Manufacturing
    • Machinery Assembly
    • Electronics Assembly
    • Automotive
  • TECHNOLOGIES
    • Adhesives & Dispensing
    • Assembly Presses
    • Automated Assembly Systems
    • Manufacturing Management
    • Manufacturing Software
    • Motion Control
    • Screwdriving & Riveting
    • Robotics
    • Test & Inspection
    • Plastics & Metal Welding
    • Wire Processing
    • Workstations
  • AUTONOMOUS & ELECTRIC MOBILITY
    • AEM Magazine Archives
    • Autonomy
    • Electrification
    • Mobility Services
    • Assembly & Testing
    • AV/EM News
  • MEDIA
    • Ask ASSEMBLY AI
    • Podcasts
    • Assembly News Now
    • Assembly TV
    • Webinars
    • eBooks
  • EVENTS
    • Calendar
    • The ASSEMBLY Show
  • MORE
    • Exclusives >
      • Plant of the Year
      • Capital Spending
    • Buyers Guide >
      • Supplier Insights
    • Classifieds
    • Featured Products
    • Newsletters
    • Store
    • White Papers
    • Columns
    • Sponsor Insights
  • INFOCENTER
    • Assembly & Test Solutions
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Advertise
    • Contact Us
    • Sign Up
IndustriesAutonomous & Electric MobilityAutomotive AssemblyElectrification

Atlis Rethinks the EV Pickup Truck

By Austin Weber
Atlis Rethinks the EV Pickup Truck
The XT pickup truck will feature a 500-mile range and a battery that recharges in less than 15 minutes. Photo courtesy Atlis Motor Vehicles Inc.
Atlis Rethinks the EV Pickup Truck
The XP platform contains brake systems, drive systems, suspension and steering systems, in addition to the battery pack and the frame structure. Photo courtesy Atlis Motor Vehicles Inc.
Atlis Rethinks the EV Pickup Truck
The target audience for the XT is commercial users in the agriculture, construction, service and utility industries. Photo courtesy Atlis Motor Vehicles Inc.
Atlis Rethinks the EV Pickup Truck
Atlis Rethinks the EV Pickup Truck
Atlis Rethinks the EV Pickup Truck
May 21, 2021

Numerous companies are developing electric pickup trucks. But, Atlis Motor Vehicles Inc. thinks it has a better idea than its competitors. The start-up company is developing an EV pickup that features a 500-mile range and a battery that recharges in less than 15 minutes.

The target audience for the XT is commercial users in the agriculture, construction, service and utility industries. The vehicle will meet the size, refueling, towing and payload capabilities of conventional diesel-powered pickup trucks.

The XT will be built on a modular XP platform that will enable Atlis to produce commercial vehicle in other configurations, such as ambulances, delivery vans, firetrucks, step vans or box trucks. The “skateboard” architecture features a drive module that is scalable all the way up to a 10,000-pound capacity per axle without requiring hardware upgrades. Each module contains brake systems, drive systems, suspension and steering systems, which all use drive-by-wire technology. The XP also contains the battery pack and the frame structure.

“Traditional automakers are dependent on their suppliers, sourcing much of the same off-the-shelf-technology as their competitors,” says Mark Hanchett, CEO of Atlis Motor Vehicles. “We are taking a vertically integrated approach, developing all technology in-house to create a vehicle that meets specific customer needs. We innovate with purpose and our strong intellectual property portfolio is a huge differentiator.”

Atlis has applied for numerous U.S. patents, including one that covers battery tabs, terminal position and interlocking cells. “An interlocking terminal design eliminates the need for conductors to be welded between cells to create a completed circuit,” explains Hanchett.

Atlis plans to produce its vehicles at a factory in Mesa, AZ, where it has been setting up automated assembly lines for battery cells and battery packs. Autonomous & Electric Mobility recently asked Hanchett to discuss his company’s unique production philosophy and assembly strategy.


AEM: Why did you decide to build your factory in Arizona?

Looking for quick answers on assembly and manufacturing topics? Try Ask ASM, our new smart AI search tool. Ask ASM →

Hanchett: Because the cost of living is so high in California, many individuals are moving to Arizona, which is attracting a lot of former Silicon Valley technical talent. I’m also originally from Arizona, where I worked for a company called Axon, which is based in Scottsdale. However, I grew up in Traverse City, MI. We plan to set up micro assembly factories around the country. Our long-term goal is to enable customers to configure, buy and deploy a vehicle in their fleet within two days. To be able to do that, we can’t ship every vehicle from Arizona.

 

AEM: Did you build a new factory or retrofit an existing space?

Hanchett: Our current 43,000-square-foot factory is a rented facility, but there’s space available to double that footprint. However, the next building that we move into by early 2022 will be built from the ground up. It will be about 500,000 square feet and will be full of all the latest automated equipment we need to mass-produce our vehicles. We will have a moving assembly line, but it will combine traditional and new approaches to manufacturing.

 

AEM: As you ramp up production, what type of tools and equipment are you looking for?

Hanchett: We’re looking for flexibility. If we find a problem, we want to be able to address it and fix it quickly. Our focus is on continuous improvement. Additive manufacturing will be used, especially for more complex components. Long term, we intend to print a lot of basic structural parts. Within a few years, we envision having multiple machines printing things such as control arms and frames. We’re just waiting for the technology to catch up to where we need it to be.

 

AEM: Why are you making a lot of components in-house instead of purchasing them from suppliers?

Hanchett: We do not work with Tier One suppliers for core technology that we own and produce in-house. Instead, we work with Tier Two and Tier Three suppliers to bring in components that we manufacture ourselves. However, we do have a short-term strategy to work with partners on noncritical systems. For instance, we’re not going to manufacture our own glass, tires, brake pads, rotors or calibers. But, we will be producing motors, gearboxes, battery packs, battery management systems and power electronics in-house.

 

AEM: What is your production philosophy?

Hanchett: My production philosophy is crawl, walk, run. We want to get products in customers’ hands as early as possible. To do that, we will hand-build vehicles to get started. As we continue to understand where production problems exist as we grow, we will continue to ramp up production. That’s different than the philosophy typically used in the auto industry, where you don’t launch a new product until you can produce at least 50,000 to 100,000 vehicles per year. As a young startup, you have to get product to market to build brand confidence. If you wait for that to happen, it can extend time lines by years.

 

AEM: What steps are you taking to reduce assembly costs and complexity?

Hanchett: A lot of it depends on simplification of the vehicle architecture. The most expensive thing is the battery pack itself. We are designing our own battery cells, which are being developed to directly integrate within the pack assemblies. We are not buying off-the-shelf cell form factors and then trying to figure out how to make them work in a vehicle application, which is the traditional approach.

To reduce parts count and costs, we have tried to cut the number of wires and connections as much as possible. We also use a lot of common components. For instance, things such as controls for doors, HVAC, lights and seats are built off the same module. They use the same chip, the same basic software platform and the same basic Ethernet-based connectivity. We build it once and then we use it 15 times. That type of philosophy is used to produce every piece of our vehicle.

 

AEM: As a start-up manufacturer, what are some of the challenges that you’re faced with?

Hanchett: The largest challenge is pushing past tradition. There’s a misbelief that “this is how it’s always been done and therefore this is how it should be done.” We don’t look at things that way. We examine the core of the problem and see if there’s a different approach that is cheaper, faster, better quality or something that differentiates us in the market.

KEYWORDS: electric vehicle manufacturing electric vehicles truck and trailer manufacturing

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Austinweber headshot
Austin has been senior editor for ASSEMBLY Magazine since September 1999. He has more than 21 years of b-to-b publishing experience and has written about a wide variety of manufacturing and engineering topics. Austin is a graduate of the University of Michigan.

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • Made in the U.S.A.

    Consumer Products Manufacturing: Made in the USA

    Supply chain lessons learned during the coronavirus...
    Automated Assembly Systems
    By: Austin Weber
  • Best Practices for Press-Fit Assembly

    Best Practices for Press-Fit Assembly

    In manufacturing, ironclad formulas for success are hard...
    Assembly Presses
    By: Jim Camillo
  • aem0523leader-tesla1.jpg

    Tesla Rethinks the Assembly Line

    Engineers at Tesla Inc. have developed a new process that...
    Electrification
    By: Austin Weber
Manage My Account
  • eMagazine Subscription
  • Assembly Newsletters
  • Online Registration
  • Subscription Customer Service
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the ASSEMBLY audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of ASSEMBLY or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • ultrasonic welding
    Sponsored bySonobond Ultrasonics

    Engineering Efficiency in High-Performance Assembly: How Ultrasonic Welding Enhances Throughput, Reliability and Quality

  • UV curing system
    Sponsored byDymax

    Why UV Intensity Alone Doesn’t Define Curing Performance

  • wooden pallets
    Sponsored byLEAN Manufacturing Products

    Eliminating Waste on the Shop Floor: Applying Lean Principles to Improve Manufacturing Efficiency

Popular Stories

ASSEMBLY News Now, episode-30: Volvo Redesigns EV Manufacturing

Volvo Redesigns EV Manufacturing

Boeing CEO Kelly Ortberg announces 1 billion investment

Boeing Plans $1 Billion Wichita Investment, Workforce Training Center

GE Appliances Worker on Line

GE Appliances Expands Factory AI With 800 Gemini Enterprise Agents

Watch the latest episode of ANN now!

Events

July 24, 2025

From Shop Floor to CFO: How Manufacturers Are Closing the Loop Between Operations and Finance

On Demand Learn how manufacturers are bridging the gap between the shop floor and ERP systems to gain real-time visibility, streamline operations, and kick-start digital transformation—without waiting years.

Sponsored by:

PicoStratusGreen
July 30, 2025

Buffer Analysis and Design Fundamentals for Manufacturing Excellence

On Demand In this presentation, Dr. Herman Tang shares practical insights from his industry experience and research on buffer management in manufacturing operations.

View All Submit An Event

Poll

Difficult Assembly Processes

Which assembly process gives you the most difficulty?
View Results Poll Archive

Products

Manufacturing Cost Policy Deployment (MCPD) Profitability Scenarios: Systematic and Systemic Improvement of Manufacturing Costs

Manufacturing Cost Policy Deployment (MCPD) Profitability Scenarios: Systematic and Systemic Improvement of Manufacturing Costs

See More Products
Register for webinar - Modernizing Automotive Assembly: Why Upgrading Legacy MES is a Business Imperative

Related Articles

  • Lordstown_Motors_Corp.jpg

    Lordstown Motors Begins Assembling EV Pickup Truck

    See More
  • Lordstown 1-27

    Lordstown Motors Surpasses 100,000 Pre-Orders for its Endurance All-Electric Pickup Truck

    See More
  • Happy 100th Birthday, Pickup Truck!

    See More

Related Products

See More Products
  • foreman.jpg

    The Foreman on the Assembly Line

  • history.jpg

    Faster, Better, Cheaper in the History of Manufacturing: From the Stone Age to Lean Manufacturing and Beyond

  • digitalization.jpg

    The Digitalization of the 21st Century Supply Chain

See More Products

Events

View AllSubmit An Event
  • June 9, 2026

    The Battery Show Europe

    The Battery Show Europe returns to Stuttgart, Germany to bring together engineers, OEM’s, Tier 1 & 2 suppliers and innovators shaping the future of battery and H/EV technology.
View AllSubmit An Event
×

Never miss the latest news and trends driving the manufacturing industry

Stay in the know on the latest assembly trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Manufacturing Division
    • Store
    • Want More?
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing