Assembly Magazine logo
search
Ask ASSEMBLY AI
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Assembly Magazine logo
  • TRENDS
    • Ask ASSEMBLY AI
    • Trends
    • News
    • New Products
  • INDUSTRIES
    • Aerospace
    • Appliance
    • DFMA Assembly
    • Medical Devices
    • Green Manufacturing
    • Lean Manufacturing
    • Machinery Assembly
    • Electronics Assembly
    • Automotive
  • TECHNOLOGIES
    • Adhesives & Dispensing
    • Assembly Presses
    • Automated Assembly Systems
    • Manufacturing Management
    • Manufacturing Software
    • Motion Control
    • Screwdriving & Riveting
    • Robotics
    • Test & Inspection
    • Plastics & Metal Welding
    • Wire Processing
    • Workstations
  • AUTONOMOUS & ELECTRIC MOBILITY
    • AEM Magazine Archives
    • Autonomy
    • Electrification
    • Mobility Services
    • Assembly & Testing
    • AV/EM News
  • MEDIA
    • Ask ASSEMBLY AI
    • Podcasts
    • Assembly News Now
    • Assembly TV
    • Webinars
    • eBooks
  • EVENTS
    • Calendar
    • The ASSEMBLY Show
  • MORE
    • Exclusives >
      • Plant of the Year
      • Capital Spending
    • Buyers Guide >
      • Supplier Insights
    • Classifieds
    • Featured Products
    • Newsletters
    • Store
    • White Papers
    • Columns
    • Sponsor Insights
  • INFOCENTER
    • Assembly & Test Solutions
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Advertise
    • Contact Us
    • Sign Up
IndustriesMachinery AssemblyWorkstations Assembly

Cranes Boost Productivity on the Assembly Line

By John Sprovieri
workstation crane

Productivity has increased because workers can freely move the product down the assembly line without restrictions.

Photo courtesy Sellick Equipment Ltd.

March 12, 2024

In 1969, Canadian Walter Sellick and his sons Howard and David converted a Ford 4500 industrial tractor into a forklift for outdoor use. Their reconfigured machine could lift 6,000 pounds.

That simple idea turned into a family business, Sellick Equipment Ltd., in Harrow, ON, that manufactures rough-terrain forklifts and truck-mounted forklifts. Today, more than 11,000 Sellick-built machines are in use worldwide, and the company has more than 200 dealers throughout North America. And, the company is still being run by a Sellick, Walter’s grandson, Colin.

forklift

Sellick Equipment manufactures rough-terrain forklifts and truck-mounted forklifts. Photo courtesy Sellick Equipment Ltd.

The company’s forklifts range in capacity from 5,000 to 16,000 pounds and feature the Sellick See-Thru mast with lift heights of up to 30 feet. All models are available with four-wheel drive. Standard features include operator guarding, full instrumentation and lighting. Options include full cabs with heat and AC, hydraulic fork movement, and a variety of fork lengths and carriage widths.

In 2018, the company built a new $21 million assembly plant in Harrow. Among other things, the 126,000-square-foot factory was equipped with a new machining center comprising CNC laser cutting, milling, and turning machines; automated storage and retrieval systems for raw materials and aftermarket parts; metal preparation equipment; and a paint line.

Another priority for the new factory was to find better ways to move and position heavy, welded subassemblies around the shop floor. To find the best technology, Sellick engineers visited several tradeshows, including the Fabtech show in the United States, where they tested systems from multiple companies. In the end, equipment from one company stood out: Gorbel Inc. in Fishers, NY.

“When it came down to ease of use, it was Gorbel by far,” says Sellick. “There was no one that was even close to having a system that worked as well or easy as the Gorbel system.”

At Sellick’s old facility, engineers had to deal with multiple obstacles to movement, including height limitations and ceiling restrictions. Columns populated the shop floor every 15 feet. Very little movement was possible while assembling the company’s products, and a forklift was needed for some processes.

Looking for quick answers on assembly and manufacturing topics? Try Ask ASM, our new smart AI search tool. Ask ASM →

workstation cranes service milling machines

Two Gorbel free-standing workstation cranes service milling machines. Photo courtesy Sellick Equipment Ltd.

The new factory opened up opportunities to better the assembly processes. Two Gorbel free-standing workstation cranes were installed in the fabrication area to service the milling machines.

Workstation cranes are a type of industrial crane that consist of a moving bridge that runs across parallel runways. On the bridge, there is commonly attached a hoist or other lifting devices such as a manipulator or intelligent lifting device that travels across the bridge. Bridge cranes cover rectangular work areas.

A free standing bridge crane is intended to be bolted to the floor and to support loads that will be moved vertically and horizontally. One worker can manipulate the load along a series of tracks, including curves and monorails, inside a closed system. This design works well in an area with limited headroom or a ceiling that is not strong enough to support a mounted bridge crane.On the assembly line, an eight-bay Gorbel free-standing workstation crane services 16 welding cells. In addition, the assembly line was also equipped with a 140-foot free-standing workstation crane with four aluminum bridges; two 2-ton cranes; and two 1-ton cranes.

workstation crane

The assembly line is equipped with a 140-foot free-standing workstation crane with four aluminum bridges; two 2-ton cranes; and two 1-ton cranes. Photo courtesy Sellick Equipment Ltd.

Productivity has increased because workers are able to freely move the product down the 140-foot long, 20-foot wide assembly line without restrictions. This has opened up areas for part storage and has helped to smooth out the workflow processes for the assembly operators. During assembly, two speed hoists are used to position parts.

Assemblers at Sellick Equipment are pleased with the Gorbel systems’ ease of use under load. They are especially pleased that the load stays where it should with no drift or slide in the aluminum bridge to make precision part placement easier.

For more information on cranes and other ergonomic positioning equipment, visit www.gorbel.com.

See more articles from our March 2024 issue!


ASSEMBLY ONLINE

For more information on ergonomic handling equipment, read these articles:
Lifts Speed Up Engine Assembly
Intelligent Assist Devices
Stronger, Safer, Faster, Smarter

KEYWORDS: assembly line design cranes lift-assist devices

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

John has been with ASSEMBLY magazine since February 1997. John was formerly with a national medical news magazine, and has written for Pathology Today and the Green Bay Press-Gazette. John holds a B.A. in journalism from Northwestern University, Medill School of Journalism.

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • Made in the U.S.A.

    Consumer Products Manufacturing: Made in the USA

    Supply chain lessons learned during the coronavirus...
    Automated Assembly Systems
    By: Austin Weber
  • Best Practices for Press-Fit Assembly

    Best Practices for Press-Fit Assembly

    In manufacturing, ironclad formulas for success are hard...
    Assembly Presses
    By: Jim Camillo
  • aem0523leader-tesla1.jpg

    Tesla Rethinks the Assembly Line

    Engineers at Tesla Inc. have developed a new process that...
    Automotive Assembly
    By: Austin Weber
Manage My Account
  • eMagazine Subscription
  • Assembly Newsletters
  • Online Registration
  • Subscription Customer Service
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the ASSEMBLY audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of ASSEMBLY or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • ultrasonic welding
    Sponsored bySonobond Ultrasonics

    Engineering Efficiency in High-Performance Assembly: How Ultrasonic Welding Enhances Throughput, Reliability and Quality

  • UV curing system
    Sponsored byDymax

    Why UV Intensity Alone Doesn’t Define Curing Performance

  • wooden pallets
    Sponsored byLEAN Manufacturing Products

    Eliminating Waste on the Shop Floor: Applying Lean Principles to Improve Manufacturing Efficiency

Popular Stories

ASSEMBLY News Now, episode-30: Volvo Redesigns EV Manufacturing

Volvo Redesigns EV Manufacturing

Boeing CEO Kelly Ortberg announces 1 billion investment

Boeing Plans $1 Billion Wichita Investment, Workforce Training Center

GE Appliances Worker on Line

GE Appliances Expands Factory AI With 800 Gemini Enterprise Agents

Watch the latest episode of ANN now!

Events

July 24, 2025

From Shop Floor to CFO: How Manufacturers Are Closing the Loop Between Operations and Finance

On Demand Learn how manufacturers are bridging the gap between the shop floor and ERP systems to gain real-time visibility, streamline operations, and kick-start digital transformation—without waiting years.

Sponsored by:

PicoStratusGreen
July 30, 2025

Buffer Analysis and Design Fundamentals for Manufacturing Excellence

On Demand In this presentation, Dr. Herman Tang shares practical insights from his industry experience and research on buffer management in manufacturing operations.

View All Submit An Event

Poll

Difficult Assembly Processes

Which assembly process gives you the most difficulty?
View Results Poll Archive

Products

Manufacturing Cost Policy Deployment (MCPD) Profitability Scenarios: Systematic and Systemic Improvement of Manufacturing Costs

Manufacturing Cost Policy Deployment (MCPD) Profitability Scenarios: Systematic and Systemic Improvement of Manufacturing Costs

See More Products
Register for webinar - Modernizing Automotive Assembly: Why Upgrading Legacy MES is a Business Imperative

Related Articles

  • Cranes, Hoists and Lift-Assist Devices Aid Workers on the Assembly Line

    See More
  • GM, Honda Put White-Collar Workers on the Assembly Line

    See More
  • 90 Years on the Assembly Line

    See More

Related Products

See More Products
  • foreman.jpg

    The Foreman on the Assembly Line

  • Kaizen Assembly: Designing, Constructing, and Managing a Lean Assembly Line

  • lean.jpg

    Lean Manufacturing: Business Bottom-Line Based

See More Products

Related Directories

  • Demag Cranes & Components

    Demag stands for uncompromising quality. As one of the world's leading manufacturers of high-performance and reliable industrial cranes, crane components and drives, we offer our customers a comprehensive range of smart solutions for their material flow and logistics needs. Our name is synonymous with maximum safety, reliability and innovation. Based on our brand promise "Committed to performance", we provide our customers with smooth processes, maximum efficiency and best results.
×

Never miss the latest news and trends driving the manufacturing industry

Stay in the know on the latest assembly trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Manufacturing Division
    • Store
    • Want More?
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing