Assembly Magazine logo
search
Ask ASSEMBLY AI
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Assembly Magazine logo
  • TRENDS
    • Ask ASSEMBLY AI
    • Trends
    • News
    • New Products
  • INDUSTRIES
    • Aerospace
    • Appliance
    • DFMA Assembly
    • Medical Devices
    • Green Manufacturing
    • Lean Manufacturing
    • Machinery Assembly
    • Electronics Assembly
    • Automotive
  • TECHNOLOGIES
    • Adhesives & Dispensing
    • Assembly Presses
    • Automated Assembly Systems
    • Manufacturing Management
    • Manufacturing Software
    • Motion Control
    • Screwdriving & Riveting
    • Robotics
    • Test & Inspection
    • Plastics & Metal Welding
    • Wire Processing
    • Workstations
  • AUTONOMOUS & ELECTRIC MOBILITY
    • AEM Magazine Archives
    • Autonomy
    • Electrification
    • Mobility Services
    • Assembly & Testing
    • AV/EM News
  • MEDIA
    • Ask ASSEMBLY AI
    • Podcasts
    • Assembly News Now
    • Assembly TV
    • Webinars
    • eBooks
  • EVENTS
    • Calendar
    • The ASSEMBLY Show
  • MORE
    • Exclusives >
      • Plant of the Year
      • Capital Spending
    • Buyers Guide >
      • Supplier Insights
    • Classifieds
    • Featured Products
    • Newsletters
    • Store
    • White Papers
    • Columns
    • Sponsor Insights
  • INFOCENTER
    • Assembly & Test Solutions
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Advertise
    • Contact Us
    • Sign Up
IndustriesSpecial ReportsMachinery AssemblyPlant of the Year

Assembly Plants of the Year: Looking Back, Moving Forward

Update Report: 2017 Assembly Plant of the Year - AGCO Corp.

By Austin Weber
Fendt 1100 row crop tractor

AGCO’s factory in Jackson, MN, makes high-horsepower row crop tractors such as the Fendt 1100.

Photo courtesy AGCO Corp.

March 20, 2024

AGCO Corp’s assembly plant in Jackson, MN, has gone green. The 2017 Assembly Plant of the Year no longer makes red and yellow tractors. Today, the color palette inside the factory has changed to green. That’s because the main vehicles assembled at the 59-year-old facility are Fendt tractors.

In 1997, AGCO acquired Fendt, a leading European agricultural equipment firm based in Germany that’s known for its innovative technology, such as continuously variable transmissions, and its distinctive Nature Green livery. Fendt is now AGCO’s premier tractor line.

“There have been numerous product launches and changes in branding since 2017,” says Travis Van Genderen, director of Jackson operations. “We no longer make yellow Challenger and red Massey Ferguson tractors in Jackson. Today, we only assemble tracked tractors.”

That’s a big difference. Back in 2017, most machine built in the factory used big tires. But, a flexible assembly line enabled operators to switch back and forth between tires and tracks. Because no two machines on the line were ever alike, it was not unusual for assemblers to build a Challenger tractor on four wheels, followed by a Challenger on tracks and then a Massey Ferguson with a dual set of rear tires for extra traction. Most of the variability in the plant today involves factors such as track type, track width and track spacing.

“Five years ago, AGCO began investing heavily in its Fendt brand in North America,” explains Van Genderen. “Starting in 2020, we transitioned our factory in Jackson to be the local face of Fendt. However, we only focus on tracked tractors. Wheeled models are made at Fendt’s flagship plant in Marktoberdorf, Germany.

“Our Jackson-built tractors are now made on Fendt power trains and module platforms, including a small frame machine and a large frame model,” Van Genderen points out. “Within each platform, we make various models that are based on engine power. Those products include the Fendt 900 and the 1100 Vario MT.

tractors on the AGCO's Jackson assembly line

All tractors on the Jackson assembly line are now painted green and equipped with tracks. Photo courtesy AGCO Corp.

“In 2022, we launched the Fendt Rogator 900, the world’s first self-propelled row-crop sprayer that features adjustable height,” says Van Genderen. “The entire suspension system on the four-wheeled machine raises and lowers based on the crop height. Because the product is revolutionary, we had to make a lot of changes in our assembly line to accommodate it.

Looking for quick answers on assembly and manufacturing topics? Try Ask ASM, our new smart AI search tool. Ask ASM →

“We are not doing anything with fuel cell- or battery-powered tractors, because we only build high-horsepower machines in Jackson,” adds Van Genderen. “However, other AGCO facilities in Europe are making some smaller tractors that are equipped with alternative power trains.”

The only legacy product still built in Jackson is the three-wheeled TerraGator applicator. It’s also the only machine in the plant that is not painted green; it still sports a traditional coat of yellow.

“We’ve gone through a lot of changes here, but not as much on the manufacturing side of operations,” explains Van Genderen. “We have not made any major changes to our production line. However, we did upgrade some test equipment and subassembly manufacturing processes.”

The Jackson facility has invested in its tube fabrication department, which produces large steel booms for the Rogator. The extendable booms come in 90-, 100- and 120-foot lengths with 10-, 15- and 20-inch nozzle spacing to suit specific width, volume and broadcast needs of farmers.

“We recently purchased a state-of-the-art laser welding and material handling system, including an advanced robotic cell,” says Van Genderen. “That has enabled us to vertically integrate more tubing production in-house.

“We have also started to use collaborative robots in our welding department,” notes Van Genderen. “We use them for machine tending and small part welding applications. We currently have two cobots in use.

row crop sprayer

This row crop sprayer features a height-adjustable suspension system. Photo courtesy AGCO Corp.

“In addition, we’re expanding our use of autonomous mobile robots (AMRs),” explains Van Genderen. “In 2017, we were using automated guided vehicles to deliver kit parts to our tractor assembly line. We’ve since upgraded the system to AMRs that use visual guidance technology rather than in-floor magnets. We’ve also expanded the application to our sprayer assembly line.

“We are still transitioning away from using air-powered tools on our assembly lines,” says Van Genderen. “We’ve made some definite progress, but we still have a way to go. For some applications, we just haven’t found a good alternative yet.”

Since 2017, Van Genderen and his management team have focused a lot of their attention on improving shop floor culture to drive operational efficiency, productivity and quality. They’re using the Shingo model and benchmarking with other manufacturers. In fact, earlier this year the Jackson plant hosted a workshop that attracted participants from three other companies.

“To develop our workforce, we have invested a lot in bilingual and non-English speaking employees,” says Van Genderen. “Up until 2021, we had a strict policy that required all job candidates to be fluent in English. However, that limited us in attracting talent. Starting in 2022, we changed that approach and made a concerted effort to recruit a more diverse workforce.

AGCO’s factory in Jackson, MN

To address ergonomic concerns, such as strains, pains or exertion issues, the Jackson plant employs a part-time chiropractor and a full-time physical therapist. Photo courtesy AGCO Corp.

“So far, the initiative has been very successful,” claims Van Genderen. “We have hired a large number of Spanish-speaking employees. But, we had to develop and build systems to support that shift in direction. Our bilingual efforts have included translation, training and mentorship programs.”

To address ergonomic concerns, such as strains, pains or exertion issues, the plant still employs a part-time chiropractor and a full-time physical therapist. Within the last two years, it has also added two part-time behavioral health specialists to address mental well-being.

In 2017, AGCO’s Jackson facility was in the midst of an innovative project that equipped assemblers with wearable devices. It referred to the Google Glass-based program as “informed reality.” While the initial results were encouraging, the initiative has since been shelved for a variety of reasons.

“Starting in 2021, we transitioned our entire business system over to SAP,” says Van Genderen. “With that, we launched an in-house developed manufacturing execution system. Deploying a new ERP and MES at the same time was a big shift for us. When we launched those systems, we lost some connectivity with the wearable devices.

“We also discovered that wearable technology wasn’t the best option for us in all applications,” explains Van Genderen. “In addition, Google no longer supports the glasses.

“After we got into full-scale deployment, we ran into a lot of technical challenges,” recalls Van Genderen. “The return on investment wasn’t quite as much as we had hoped for.

AGCO’s factory in Jackson, MN

All Jackson-built tractors are now made on Fendt power trains and module platforms. Photo courtesy AGCO Corp.

“We had some great use cases for the wearable technology and there were pockets where it really was effective,” says Van Genderen. “But, wide-scale adoption of the technology just wasn’t feasible. There were areas where the glasses worked OK, but some work instructions were granular and difficult to view. So, it wasn’t as effective at training new employees as we thought it would be.

“We needed to transition to a technology that was more robust and could provide a better viewing experience for users, so we opted to move toward tablets,” notes Van Genderen. “The tablets are a more effective way for operators to view instructions, zoom in and see a more complete assembly picture.

"They tend to provide a better viewing experience for operators, especially when it comes to communicating complex work instructions,” claims Van Genderen.

AGCO Jackson has, however, had success with additive manufacturing technology. The plant launched an initiative in 2022 that now uses a dedicated cell equipped with a multi-jet fusion (MJF) printer by HP, fused deposition modeling printers by Stratasys and Raise3D, and stereolithography resin printers by Formlabs. Its sister factory in Beauvais, France, is also very advanced in using the technology.

“We are printing production-ready parts, in addition to fixtures and assembly aids used in our factory,” says Van Genderen. “It’s been very effective for us and the parts look phenomenal. Our design engineers are also using additive manufacturing to create new parts. For instance, they’re looking at ways to combine three or four parts and consolidate them into one complex part that normal manufacturing processes can’t support.”

Engineers can produce a variety of plastic parts that fit within a 16-inch cube. Production parts currently being printed include an adaptor for air filters and hoses, brackets for lights and reflectors, a handle for air valves, a plug for floor mats, and support brackets for hoses and dipstick tubes.

“Currently, 13 production part numbers are being produced on the MJF printer,” says Van Genderen. “We plan to grow this to 50 part numbers.”


Click here to learn more about the Assembly Plant of the Year award or to nominate a facility for 2024 (the deadline is May 1). 

KEYWORDS: AGCO Corp. agricultural equipment industry agricultural equpment manufacturing continuous improvement state-of-the-art plants tractor manufacturing world-class manufacturing

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Austinweber headshot
Austin has been senior editor for ASSEMBLY Magazine since September 1999. He has more than 21 years of b-to-b publishing experience and has written about a wide variety of manufacturing and engineering topics. Austin is a graduate of the University of Michigan.

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • Made in the U.S.A.

    Consumer Products Manufacturing: Made in the USA

    Supply chain lessons learned during the coronavirus...
    Automated Assembly Systems
    By: Austin Weber
  • Best Practices for Press-Fit Assembly

    Best Practices for Press-Fit Assembly

    In manufacturing, ironclad formulas for success are hard...
    Assembly Presses
    By: Jim Camillo
  • aem0523leader-tesla1.jpg

    Tesla Rethinks the Assembly Line

    Engineers at Tesla Inc. have developed a new process that...
    Automotive Assembly
    By: Austin Weber
Manage My Account
  • eMagazine Subscription
  • Assembly Newsletters
  • Online Registration
  • Subscription Customer Service
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the ASSEMBLY audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of ASSEMBLY or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • ultrasonic welding
    Sponsored bySonobond Ultrasonics

    Engineering Efficiency in High-Performance Assembly: How Ultrasonic Welding Enhances Throughput, Reliability and Quality

  • UV curing system
    Sponsored byDymax

    Why UV Intensity Alone Doesn’t Define Curing Performance

  • wooden pallets
    Sponsored byLEAN Manufacturing Products

    Eliminating Waste on the Shop Floor: Applying Lean Principles to Improve Manufacturing Efficiency

Popular Stories

ASSEMBLY News Now, episode-30: Volvo Redesigns EV Manufacturing

Volvo Redesigns EV Manufacturing

Boeing CEO Kelly Ortberg announces 1 billion investment

Boeing Plans $1 Billion Wichita Investment, Workforce Training Center

GE Appliances Worker on Line

GE Appliances Expands Factory AI With 800 Gemini Enterprise Agents

Watch the latest episode of ANN now!

Events

July 24, 2025

From Shop Floor to CFO: How Manufacturers Are Closing the Loop Between Operations and Finance

On Demand Learn how manufacturers are bridging the gap between the shop floor and ERP systems to gain real-time visibility, streamline operations, and kick-start digital transformation—without waiting years.

Sponsored by:

PicoStratusGreen
July 30, 2025

Buffer Analysis and Design Fundamentals for Manufacturing Excellence

On Demand In this presentation, Dr. Herman Tang shares practical insights from his industry experience and research on buffer management in manufacturing operations.

View All Submit An Event

Poll

Difficult Assembly Processes

Which assembly process gives you the most difficulty?
View Results Poll Archive

Products

Manufacturing Cost Policy Deployment (MCPD) Profitability Scenarios: Systematic and Systemic Improvement of Manufacturing Costs

Manufacturing Cost Policy Deployment (MCPD) Profitability Scenarios: Systematic and Systemic Improvement of Manufacturing Costs

See More Products
Register for webinar - Modernizing Automotive Assembly: Why Upgrading Legacy MES is a Business Imperative

Related Articles

  • 2017 Assembly Plant of the Year: AGCO Leads the Field With Lean Technology

    2017 Assembly Plant of the Year: AGCO Leads the Field With Lean Technology

    See More
  • enterprise systems manufactured at IBM’s Poughkeepsie plant

    Update Report: 2008 Assembly Plant of the Year - IBM Corp.

    See More
  • IAL Palmdale.jpg

    Update Report: 2013 Assembly Plant of the Year — Northrop Grumman Corp.

    See More

Related Products

See More Products
  • digitalization.jpg

    The Digitalization of the 21st Century Supply Chain

See More Products
×

Never miss the latest news and trends driving the manufacturing industry

Stay in the know on the latest assembly trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Manufacturing Division
    • Store
    • Want More?
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing