Assembly Magazine logo
search
Ask ASSEMBLY AI
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Assembly Magazine logo
  • TRENDS
    • Ask ASSEMBLY AI
    • Trends
    • News
    • New Products
  • INDUSTRIES
    • Aerospace
    • Appliance
    • DFMA Assembly
    • Medical Devices
    • Green Manufacturing
    • Lean Manufacturing
    • Machinery Assembly
    • Electronics Assembly
    • Automotive
  • TECHNOLOGIES
    • Adhesives & Dispensing
    • Assembly Presses
    • Automated Assembly Systems
    • Manufacturing Management
    • Manufacturing Software
    • Motion Control
    • Screwdriving & Riveting
    • Robotics
    • Test & Inspection
    • Plastics & Metal Welding
    • Wire Processing
    • Workstations
  • AUTONOMOUS & ELECTRIC MOBILITY
    • AEM Magazine Archives
    • Autonomy
    • Electrification
    • Mobility Services
    • Assembly & Testing
    • AV/EM News
  • MEDIA
    • Ask ASSEMBLY AI
    • Podcasts
    • Assembly News Now
    • Assembly TV
    • Webinars
    • eBooks
  • EVENTS
    • Calendar
    • The ASSEMBLY Show
  • MORE
    • Exclusives >
      • Plant of the Year
      • Capital Spending
    • Buyers Guide >
      • Supplier Insights
    • Classifieds
    • Featured Products
    • Newsletters
    • Store
    • White Papers
    • Columns
    • Sponsor Insights
  • INFOCENTER
    • Assembly & Test Solutions
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Advertise
    • Contact Us
    • Sign Up

Give Me an 'M' for Monozukuri!

By Austin Weber
September 2, 2008

Now that we’ve celebrated Labor Day, it’s officially “back to school” season in America. Of course, many kids have already been in the classroom for days, if not weeks, already (that’s something that I always have a hard time accepting). It’s also football season, of course, and on gridirons all across the country, you can hear cheerleaders and fans yelling their favorite fight songs.

No matter what school colors or mascots you are loyal to, I bet you’ve never heard anyone yell “Let’s Go Monozukuri!” That’s a Japanese word that refers to the art of “product manufacturing” or “making things.”

Last year, Nissan Motor Co. (Tokyo) kicked off a campaign called the Nissan Monozukuri Caravan. The educational program provides 5th graders in Japan with hands-on manufacturing experience in a classroom environment. Nissan employees plan to visit 100 schools this year.

The 90-minute lesson is delivered in two hands-on sessions. First, students learn about kaizen and process improvement, using small plastic blocks. Kids are divided into groups and each individual is assigned a role, such as assembly, logistics, inspection or time-keeping to create two toy vehicles. I think that’s a great way to learn about how an assembly line works. In fact, I participated in a similar exercise a few years ago during a lean training seminar, except we made airplanes instead of cars.

Based on the results, an instructor asks the kids for feedback, and encourages them to suggest ways to make the process go faster and more efficiently, while reducing quality glitches. Then, the students repeat the process and celebrate their ability to make more vehicles more accurately than the first time.

Next, students get to experience actual monozukuri as they come in contact with real automotive parts and tools under the supervision of veteran assemblers. They use torque wrenches and impact wrenches to tighten and loosen bolts. The kids also compete to see how fast then can solve a wooden puzzle by using just their fingers.

“I hope that students learn the importance of teamwork in manufacturing, and the intention to make good quality products,” says Tadao Takahashi, the vice chairman of Nissan who initiated the educational program. “Students get to experience the fun and difficulties of manufacturing, and learn that bringing together small ideas can lead to a big effect.”

I applaud Nissan for its efforts. There’s a big need in this country to put some excitement and glamour back into the engineering profession and the manufacturing industry. To achieve that goal, educational outreach must be a top priority.

Sure, there have been some noble efforts to create buzz amount young Americans, such as the LEGO League robotics competition and the National Association of Manufacturers (Washington, DC) “Dream It. Do It.” campaign. But, I believe a lot more needs to done to attract the eyes, ears and hearts of younger kids.

I’d love to see a program similar to Nissan’s tried in the United States. Why doesn’t one of Detroit’s Big 3 take up the challenge? Perhaps Nissan (or one of its Japanese rivals) should implement something. Or, how about a big American manufacturer from the non-automotive sector, such as Boeing, Caterpillar, General Electric, ITW or United Technologies? It could be a valuable classroom lesson that’s better late than never.

Share This Story

Austinweber headshot
Austin has been senior editor for ASSEMBLY Magazine since September 1999. He has more than 21 years of b-to-b publishing experience and has written about a wide variety of manufacturing and engineering topics. Austin is a graduate of the University of Michigan.

Blog Topics

Austin Weber

Assembly Automation

Ergo Corner

Hoffmann on Testing

Jim Camillo

Jim Smith

John Sprovieri

Recent Comments

Helpful for Trainees

Cable Assembly Manufacturers

Huawei for manufacturing?

should have a scanner and then 3D print the repair

IPC-A-610 and IPC-j-std-001

Manage My Account
  • eMagazine Subscription
  • Assembly Newsletters
  • Online Registration
  • Subscription Customer Service
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the ASSEMBLY audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of ASSEMBLY or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • ultrasonic welding
    Sponsored bySonobond Ultrasonics

    Engineering Efficiency in High-Performance Assembly: How Ultrasonic Welding Enhances Throughput, Reliability and Quality

  • UV curing system
    Sponsored byDymax

    Why UV Intensity Alone Doesn’t Define Curing Performance

  • wooden pallets
    Sponsored byLEAN Manufacturing Products

    Eliminating Waste on the Shop Floor: Applying Lean Principles to Improve Manufacturing Efficiency

Popular Stories

ASSEMBLY News Now, episode-30: Volvo Redesigns EV Manufacturing

Volvo Redesigns EV Manufacturing

Boeing CEO Kelly Ortberg announces 1 billion investment

Boeing Plans $1 Billion Wichita Investment, Workforce Training Center

GE Appliances Worker on Line

GE Appliances Expands Factory AI With 800 Gemini Enterprise Agents

Watch the latest episode of ANN now!

Events

July 24, 2025

From Shop Floor to CFO: How Manufacturers Are Closing the Loop Between Operations and Finance

On Demand Learn how manufacturers are bridging the gap between the shop floor and ERP systems to gain real-time visibility, streamline operations, and kick-start digital transformation—without waiting years.

Sponsored by:

PicoStratusGreen
July 30, 2025

Buffer Analysis and Design Fundamentals for Manufacturing Excellence

On Demand In this presentation, Dr. Herman Tang shares practical insights from his industry experience and research on buffer management in manufacturing operations.

View All Submit An Event

Poll

Difficult Assembly Processes

Which assembly process gives you the most difficulty?
View Results Poll Archive

Products

Manufacturing Cost Policy Deployment (MCPD) Profitability Scenarios: Systematic and Systemic Improvement of Manufacturing Costs

Manufacturing Cost Policy Deployment (MCPD) Profitability Scenarios: Systematic and Systemic Improvement of Manufacturing Costs

See More Products
Register for webinar - Modernizing Automotive Assembly: Why Upgrading Legacy MES is a Business Imperative
×

Never miss the latest news and trends driving the manufacturing industry

Stay in the know on the latest assembly trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Manufacturing Division
    • Store
    • Want More?
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing