All things being equal, most U.S. consumers would prefer to buy products that are made in the USA. So when a company claims a product is made in this country when it's not, it can get burned.
The impact of COVID-19 on this country didn’t need to be this bad. It shouldn’t have been this bad. But this is what happens when a country turns its back on manufacturing. America traded its independence for short-term corporate profits, and recovery is going to take much more than a few trillion dollars in federal emergency loans. A euthanized industrial base can’t magically be brought back to life.
Have you or your customers successfully reshored? Would you like to steer a successful reshoring project? In 2018, more than 1,300 companies announced they were shifting jobs to the U.S. from offshore. Why not ride the reshoring wave yourself, generate more business... and get 15 minutes of fame? Here are three ways to do just that.
U.S. consumers are increasingly concerned about how their buying habits affect the environment. In fact, a recent Nielsen study found that 48 percent of U.S. consumers would change their buying habits to reduce environmental impacts.
In my last column, we discussed how a shift in consumer behavior and the adoption of new technology are transforming the traditional supply chain. We learned that some manufacturers are making the complex move to cut out the middleman and ship their products direct to consumers (D2C) for increased profits and greater control over brand, price and customer data.
Even in a good economy, most governors would welcome plans by a Fortune 100 corporation to build a new factory in their state, and create more than 500 manufacturing jobs. Arizona Gov. Doug Ducey, however, was not so sure.
In my last column, we looked at the reasons why U.S.-made products resonate with consumers. Studies found a preference for U.S.-made products when concerns about quality, safety and durability were high.
