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Austin Weber

Austin has been senior editor for ASSEMBLY Magazine since September 1999. He has more than 25 years of b-to-b publishing experience and has written about a wide variety of manufacturing and engineering topics. Austin is a native of Chicago and a graduate of the University of Michigan.

Articles

ARTICLES

Could Apple’s EV Be Assembled in Wisconsin?

Austin Weber

December 23, 2020

CUPERTINO, CA—If Apple goes ahead with plans to market an electric car, it's long-time contract manufacturer could be involved. If so, Foxconn's controversial factory in Wisconsin may play a starring role.

Zinc Holds Promise for Lightweighting

Austin Weber

December 9, 2020

Aluminum is a popular material for numerous automotive lightweighting applications. But, switching from aluminum to zinc alloys could greatly enhance the longevity and sustainability of many types of auto parts.

Ford Considers More EV Vertical Integration

Austin Weber

November 24, 2020

A century ago, vertical integration thrived at Ford Motor Co. Today, as the curtain starts to close on the golden age of the internal combustion engine, Ford is rethinking its strategy for building electric vehicle components in-house.

Busbars: The Backbone Behind Electric Vehicles

Austin Weber

November 23, 2020

The humble busbar is one of the least glamorous components in an electric vehicle. But, it's essential for distributing power from battery packs to e-motors, e-axles and other devices.

Ireland to Be a Hotbed for New Mobility R&D

Austin Weber

November 20, 2020

The Emerald Isle will soon become a hotbed for developing and testing new types of self-driving vehicles. The Future Mobility Campus Ireland in County Clare will enable start-ups and small manufacturers to test new technology in a real-world environment.

Fisker Sees Design as a Key EV Differentiator

Austin Weber

November 20, 2020

Consumers want choice, which is one reason why there are so many different type of vehicles to choose from today. Interior and exterior design will play an even more important role in electric cars.

Austin Weber

November 18, 2020

"The answer, my friend, is blowing in the wind" is a popular lyric from one of Bob Dylan's most famous songs. It's also the central theme behind the Collegiate Wind Competition (CWC), an annual event sponsored by the U.S. Department of Energy (DOE).

Daimler Is Bullish on Its Electrified Future

Austin Weber

November 18, 2020

Daimler, the company that created the world’s first gasoline-powered motorcar back in 1886, is planning for an all-electric future.

Yellowstone National Park to Debut Autonomous Shuttles

Austin Weber

November 18, 2020

Yellowstone is America’s oldest national park. But, it will soon be the site of some of the newest transportation technology in the world. Starting in May 2021, the popular vacation spot will experiment with autonomous shuttles.