Ford Kicks Off Bronco Production at Revamped, Upgraded MI Plant

WAYNE, MI—Ford has invested $750 million and added approximately 2,700 direct jobs at its assembly plant here to build the sixth-generation Bronco.
Measuring 1.7-million square feet, the Modification Center makes Bronco two- and four-door model customizations including safari bar, roof racks, exterior graphic packages and additional accessories.

Finished vehicles are then sent to Ford dealerships across America. More than 125,000 Broncos orders have been placed, with a total of more than 190,000 reservations in the U.S. and Canada to date.

“We know the fans have been waiting for the Bronco–and we’re so excited to bring it back,” says Suzy Deering, Ford chief marketing officer. “We’re staying authentic to Bronco’s goes-over-any-terrain heritage and have leveraged the brand’s Built Wild innovative design, durability and advanced off-road capability to get the most out of every adventure in the wild.”

In 1965, this plant began production of the original, versatile SUV Bronco. It continued through five generations and ended production on June 12, 1996. In that 31-year span, Ford produced more than 1.1 million Broncos.

The ASSEMBLY Show South

ASSEMBLY is thrilled to return to the Music City Center in Nashville, TN for The ASSEMBLY Show SOUTH on May 1-2, 2024. This is a booming time for manufacturing and the U.S. South is right in the heart of the action. According to ASSEMBLY’s most recent annual capital spending survey, the South is projected to account for 31 percent of total spending this year, marking the fifth straight year this region has accounted for at least 30 percent of capital spending in the U.S.

In this session, manufacturers will learn how Quality function deployment (QFD) can transform consumers’ qualitative demands into quantitative parameters that will shape the design of their product and, ultimately, their manufacturing process.

Sponsored by: