In January 2007, ASSEMBLY magazine published an interview with an electronics engineer who confidently predicted that consumers would reject a cell phone designed to be an "all-singing device that does everything when all that is needed is a single function." That same month, Apple introduced the iPhone. By November 2018, the company had sold more than 2.2 billion of the "all-singing devices."
Wouldn't it be nice if manufacturers could predict the future? Wouldn't it be great to know how to allocate R&D spending on new products and processes?
In this episode of Assembly Audible, we discuss aspects of technology road mapping and development with Olivier de Weck, Ph.D., author of the new book Technology Roadmapping and Development: A Quantitative Approach to the Management of Technology. Dr. de Weck is the Apollo program professor of astronautics and engineering systems at the Massachusetts Institute of Technology in Cambridge, MA. He takes us through fascinating aspects of history, his research, and work, highlighting the what, why, and how of technology road mapping.
Video Part 2: How to Develop a Technology Roadmap using Dr. Olivier de Weck's 4-Step Framework "ATRA"
Listen to the full interview on our ASSEMBLY AUDIBLE podcast.
Technology Roadmapping and Development with Dr. Olivier de Weck
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