LOUISVILLE, KY—Ford Motor Co. is investing $700 million and add 500 additional hourly manufacturing jobs at its assembly plant here to support production of a new F-Series Super Duty pickup truck.

“Ford is America’s No. 1 employer of hourly autoworkers, and our workforce in Kentucky makes some of the country’s most popular vehicles, including the F-Series Super Duty for both retail and Ford Pro commercial customers,” says Kumar Galhotra, president of Ford Blue. “Ford has been growing in Kentucky since the days of the Model T, and we are continuing to invest in the Bluegrass State to produce great vehicles that our customers love and depend on.”

The F-Series pickup franchise alone generated nearly $40 billion in revenue last year, more than the global revenue of Coca-Cola and Starbucks. The F-Series Super Duty on its own generates more revenue than major companies such as Southwest Airlines, Marriott International or Nordstrom.

Ford employs more than 12,000 people in Kentucky and supports nearly 120,000 direct and indirect jobs in the state and a state GDP contribution of $11.8 billion.