Continental Opens New $110 Million Assembly Plant in Texas

Power electronics increase EV performance by handling higher currents and voltage levels. Photo courtesy Continental AG

NEW BRAUNFELS, TX—Continental has officially opened a new, $110 million assembly plant here. The factory is expected to employ more than 500 people.

“The completion of our new automotive plant signifies a major step in our long-term strategy for advancing growth and innovation in autonomous mobility,” says plant manager Juergen Martin.

Production has begun at the 215,000-square-foot factory, the company’s first greenfield plant to be built in the United States. The factory will assemble products for advanced driver assistance systems, such as radars and sensors. The factory also includes an R&D lab.

“For more than 25 years, Continental has researched and developed driver assistance systems that are essential features in vehicles today. We have tremendous growth in this area of our business and the addition of this new production facility will help us continue our trajectory to advance technology even further,” says Frank Petznick, head of autonomous mobility at Continental.

At the opening ceremony, Continental announced a $20,000 donation to local school districts to support technical education programs.

Since 2011, Continental has invested some $4 billion in manufacturing, technology, facilities and product development in the United States. It employs a domestic workforce of more than 15,000.

The ASSEMBLY Show South

ASSEMBLY is thrilled to return to the Music City Center in Nashville, TN for The ASSEMBLY Show SOUTH on May 1-2, 2024. This is a booming time for manufacturing and the U.S. South is right in the heart of the action. According to ASSEMBLY’s most recent annual capital spending survey, the South is projected to account for 31 percent of total spending this year, marking the fifth straight year this region has accounted for at least 30 percent of capital spending in the U.S.

In this session, manufacturers will learn how Quality function deployment (QFD) can transform consumers’ qualitative demands into quantitative parameters that will shape the design of their product and, ultimately, their manufacturing process.

Sponsored by: